Sr. Brand Manager, Cuisinart

Position Summary

As Senior Brand Manager, you will play a pivotal role in shaping how Cuisinart shows up to consumers—leading end‑to‑end brand strategy, innovation storytelling, and integrated marketing execution across key small kitchen appliance categories. You will act as a brand steward and growth catalyst, translating consumer insights into breakthrough positioning, compelling content, and high‑impact go‑to‑market plans that drive measurable business results. Reporting to the Director of Brand, this is a highly visible, cross‑functional role for a marketer who blends strategic rigor, creative instinct, and executional excellence and thrives in bringing ideas to life in market.
Key Responsibilities

Brand Strategy & Governance

Execute annual brand strategy and plans to strengthen brand equity and achieve business objectives.
Serve as the brand champion, ensuring consistency and clarity across internal teams and external partners.
Lead US and support regional teams in delivering cohesive brand messaging and content.
Monitor market trends, competitive activity, and consumer insights to inform brand strategy.
New Products Messaging & Commercialization

Partner with insights and product teams to develop compelling positioning and storytelling that resonates with consumers and drives demand across retail and digital channels.
Lead the creation of comprehensive content toolkits for new product launches (packaging, e‑commerce assets, social, video, digital content, etc.).
Own brand inputs throughout the innovation stage‑gate process for key categories.
Champion the innovation pipeline with a consumer‑first mindset, collaborating with sales and category teams to build best‑in‑class sell‑in stories and materials.
Campaign Development & Content Creation

Development and execution of integrated marketing campaigns that drive awareness, consideration, and conversion.
Lead internal creative teams and external Integrated Agency Team from briefing through final approval.
Partner with creative, media, and digital teams to ensure campaigns align with brand and business goals.
Support PR initiatives, including product outreach, partnerships, sampling, press releases, and lifestyle events.
Brand Marketing Leadership & Cross‑functional Influence

Collaborate closely with consumer insights, creative, product, sales, eCommerce, and DTC teams.
Strengthen the commercialization process by bringing a strong brand perspective, identifying opportunities for improvement across future launches.
Qualifications

8+ years of experience in marketing or brand management, ideally within consumer goods or household appliances.
Strong understanding of brand fundamentals and proven experience building and growing brands across categories and channels.
Broad marketing skill set, including creative evaluation, campaign development, marketing planning, and new product launch execution.
Experience in social and digital marketing and omnichannel content development for optimized digital shelf performance.
Ability to translate complex product features into clear, compelling consumer benefits.
Agile mindset with a bias for action—comfortable with rapid iteration, shifting priorities, and data‑driven decision‑making.
Excellent communication and interpersonal skills with the ability to influence across teams.
Strong sense of ownership and ability to manage multiple projects and priorities.
PR/Communications and Global / Regional brand team experience is a plus, especially across innovation, commercialization, and activation.
Balanced analytical and creative strengths—an inspiring and practical brand marketer.
Environmental Factors

Working conditions are normal for an office environment.
Must be able to sit for extended periods of time.
Must be able to use a computer keyboard and view a monitor for extended periods of time.
This role requires on‑site presence in our Stamford CT location.
What We Offer

Comprehensive Medical/Dental/Vision plans
Generous Paid Time Off Programs
Life & Disability Insurance
FSA/HSA/Dependent Care FSA
Paid Parental Leave
401k and company match
EAP & Employee Wellness Programs
Volunteer Days Paid Time Off
Free breakfast and lunch in the Stamford office

#J-18808-Ljbffr