Digital Media Manager

This role is for one of the Weekday's clients
Min Experience: 3 years
Location: Stanford, CA (Hybrid)
JobType: full-time
Responsibilities:
Manage day-to-day requests, handling content planning, creation, and publishing across Facebook, LinkedIn, Twitter, and Instagram
Develop and execute social media campaigns to promote events, new programs, and special announcements
Coordinate with social media campaign freelancers on special projects and weekly tasks
Upload events videos to YouTube
Draft, design, test, and deploy 1-4 email newsletters per week using email marketing platform Emma
Assist in writing compelling copy and subject lines that engage diverse audiences including researchers, students, industry partners, and the general public
Design email templates and graphics that align with brand guidelines
Conduct A/B testing to optimize subject lines, content, and send times
Update social and email templates, signatures, and branding to reflect the merged organization
Create graphics, videos, and other multimedia content using design tools (Canva, Adobe Creative Suite, or similar)
Skills:
Proven experience with email marketing platforms (e.g., Mailchimp, Constant Contact, Emma, or similar)
Experience with social publishing and listening platforms like Brandwatch, Khoros, or Sprout Social.
Familiarity with higher education, research, or technology sector communications preferred
Education & Experience:
Bachelor's degree and at least three years of relevant digital media or communications experience, or combination of education and relevant experience.
Must-have skills Digital media
social media
Good-to-have skills a/b testing

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