VP of Growth Marketing

Overview
VP of Growth Marketing — Dallas-Fort Worth, TX. CornerStone Professional Placement is seeking a VP of Growth Marketing for a private, growth-stage consumer brand in the Dallas-Fort Worth area. Lead acquisition, retention, and lifecycle marketing initiatives while improving campaign performance, recurring revenue, and customer engagement. This role offers leadership visibility, bonus potential, equity opportunity, and long-term growth potential.

Responsibilities

Lead acquisition and retention initiatives across paid media, email/lifecycle marketing, and digital engagement channels

Improve recurring revenue, retention, and customer reactivation efforts

Audit and optimize funnels, campaigns, audience segmentation, and customer journeys

Drive testing, experimentation, and campaign performance optimization

Partner with internal teams and external agencies to improve marketing execution and scalability

Qualifications

Hands-on experience building and optimizing acquisition channels

Strong background in lifecycle/email marketing, retention strategy, paid media, and conversion optimization

Experience operating in fast-paced, growth-stage, or entrepreneurial environments

Strong analytical mindset with experience using performance metrics and testing to guide decisions

Ability to balance strategy with hands-on execution

Preferred Tools & Skills

Klaviyo or similar lifecycle/email marketing platforms

Meta and Google paid media ecosystems

Analytics, attribution, and audience segmentation tools

Benefits & Details

Employment type: Direct Hire

Schedule: Full-time

Salary/Pay: $180K/year (+/- based on experience) + 20% bonus + equity potential

Benefits: Comprehensive benefits including unlimited PTO

Location: Hybrid in DFW, TX (onsite preferred)

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