VP of Growth Marketing

VP of Growth Marketing

Dallas-Fort Worth, TX

Ready to build, optimize, and scale growth in a fast-moving consumer environment? CornerStone Professional Placement is seeking a VP of Growth Marketing for a private, growth‑stage consumer brand in the Dallas‑Fort Worth area. As the VP of Growth Marketing, you will lead acquisition, retention, and lifecycle marketing initiatives while improving campaign performance, recurring revenue, and customer engagement. You will thrive in this role if you enjoy rolling up your sleeves, testing and optimizing campaigns, and working in entrepreneurial environments where speed and execution matter. This is an exciting opportunity to join a growing organization with strong leadership visibility, bonus potential, equity opportunity, and long‑term growth potential.

What You’ll Actually Do as the VP of Growth Marketing:

Lead acquisition and retention initiatives across paid media, email/lifecycle marketing, and digital engagement channels

Improve recurring revenue, retention, and customer reactivation efforts

Audit and optimize funnels, campaigns, audience segmentation, and customer journeys

Drive testing, experimentation, and campaign performance optimization

Partner with internal teams and external agencies to improve marketing execution and scalability

What You’ll Need to Succeed as the VP of Growth Marketing:

Hands‑on experience building and optimizing acquisition channels

Strong background in lifecycle/email marketing, retention strategy, paid media, and conversion optimization

Experience operating in fast‑paced, growth‑stage, or entrepreneurial environments

Strong analytical mindset with experience using performance metrics and testing to guide decisions

Ability to balance strategy with hands‑on execution

It’s a Bonus if You’ve Used:

Klaviyo or similar lifecycle/email marketing platforms

Meta and Google paid media ecosystems

Analytics, attribution, and audience segmentation tools

Why This Role Fits Your Life:

Employment type: Direct Hire

Schedule: Full-time

Salary/Pay: $180K/year (+/- based on experience) + 20% bonus + equity potential

Benefits: Comprehensive benefits including unlimited PTO

Location: Hybrid in DFW, TX (onsite preferred)

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