Brand Manager, GreenCars

Dealership:L0021 LAD AdvertisingLithia & Driveway | Brand ManagerAt Lithia & Driveway (NYSE: LAD), our success is fueled by high-performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient experiences across the vehicle ownership lifecycle by leveraging our hundreds of store locations and key adjacencies—including Driveway, DFC, and GreenCars. Built on a retail model that champions entrepreneurial leadership and Growth Powered by People, we continue to expand what’s possible in automotive retail through innovation, collaboration, and scale.Within this ecosystem, GreenCars plays a critical role in educating and empowering customers as they explore electric, hybrid, and fuel-efficient vehicles. We are seeking a Brand Manager for GreenCars to help grow awareness of the brand, strengthen dealership engagement, and expand the reach of GreenCars.com. This role blends content strategy, digital marketing, retail activation, and event execution to connect GreenCars programs with both online audiences and in-store dealership experiences.The Brand Manager will serve as a key connector across marketing, creative, SEO, CRM, retail, and sales teams—ensuring GreenCars initiatives are executed consistently and effectively across all channels while driving measurable engagement and lead generation.Location: Hybrid or RemoteCompensation Range: $75,000-$100,000 plus bonus, with a typical starting range of $75,000-$85,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.What You’ll DoSupport execution of GreenCars campaigns, content initiatives, dealership programs, and partner activationsCoordinate cross-functional projects, timelines, deliverables, and stakeholder communicationsBuild and maintain relationships with dealership and retail teams to support program adoptionPartner with marketing, sales, CRM, and retail teams to support lead generation and lead management effortsAssist with planning and execution of events and activations, including logistics, lead capture, and follow-upSupport GreenCars.com content and communications across digital channelsTrack program performance and support reporting on campaign and activation resultsWhat You Bring3+ years of experience in marketing, brand management, digital marketing, events, CRM, or retail/dealership operationsStrong project management, communication, and organizational skillsExperience working in cross-functional environments with multiple stakeholdersFamiliarity with CRM systems, lead management, and performance reporting preferredAbility to manage multiple priorities in a fast-paced environmentExperience supporting campaigns, activations, or event execution preferredBachelor’s degree in Marketing, Business, Communications, or related field preferred (not required)Willingness to travel up to ~1 week per month as neededWe offer a comprehensive benefits package designed to support you and your family, including:Competitive payMedical, Dental and Vision PlansPaid Holidays & PTOShort and Long-Term DisabilityPaid Life Insurance401(k) Retirement PlanEmployee Stock Purchase PlanLithia Learning CenterVehicle Purchase DiscountsWellness ProgramsFor a more detailed view, visit: www.totalrewards.lithiadriveway.com.High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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