Digital Marketing Manager

Digital Marketing ManagerPaid Media & Organic Social FocusLocation: Greenwood Village, ColoradoReports To: Director of Digital MarketingEmployment Type: Full-time, ExemptJob SummaryThe Digital Marketing Manager will execute paid media and organic social strategies that directly contribute to new car growth — acquiring new customers and driving vehicles into bay. This is a performance-driven role operating within a performance-driven culture where results are measured, owned, and acted upon.Working closely with the Director of Digital Marketing, this role supports the execution of campaigns through agency partners and internal teams, while maintaining hands-on accountability for day-to-day performance outcomes. It requires a deep working knowledge of platform mechanics across paid and organic channels to effectively support strategy, manage budgets, and keep execution partners performing to a high standard.This role is well-suited for a proactive self-starter who thrives in a results-oriented environment, can manage multiple digital initiatives simultaneously, and is energized by working alongside senior leadership to move performance in the right direction.Key ResponsibilitiesPaid Media Strategy & OversightOversee paid media strategy across Google Ads, Meta (Facebook/Instagram), and emerging channels including CTVGuide campaign direction, budget allocation, and optimization strategy to improve KPIs including CPC, CPA, CTR, and offline conversion metricsSupport the execution of campaigns through agency partners and internal teams, ensuring all efforts are aligned with business goals and new car growth objectivesMaintain strong working knowledge of Google Ads and Meta Ads platforms — including campaign structure, optimization levers, and attribution — to effectively manage performance and budgetsOrganic Social Strategy & Community Management OversightDevelop and oversee organic social strategy, including content calendars aligned to marketing prioritiesLead ideation and development of content concepts, including testing emerging formats, trends, and platformsIdentify and execute on opportunities with Reddit and influencer partnerships to expand brand reach and credibilityProvide direction to internal teams or agencies executing content and publishing; may require direct publishing in some instancesEstablish best practices for community management, including response guidelines and brand voiceMonitor performance and guide optimizations based on insights and platform trendsManage strategy, development and execution for new social channels such as TikTok, Reddit, and othersCompetitive IntelligenceRegularly monitor and analyze competitor paid media activity — including channels, spend signals, offers, and creative strategyTrack competitive offers in market (promotions, pricing, seasonal pushes) to inform offer strategy and creative positioningSynthesize competitive insights into actionable recommendations for the Director of Digital Marketing and cross-functional stakeholdersMaintain a working knowledge of where key competitors are investing and how that shifts over timeAgency Management (Paid & Organic)Manage day-to-day relationships with external agency partners across paid media and organic social, working closely with the Director of Digital Marketing on overall strategy and directionSet clear performance expectations, KPIs, budgets, and deliverables in alignment with Director-led prioritiesHold agency partners accountable to performance goals and escalate material issues or strategic decisions to the DirectorEnsure agency efforts remain aligned with internal marketing objectives and business goalsPerformance Analytics & KPI OwnershipTrack, analyze, and report on performance across paid and organic channelsOwn and understand key marketing KPIs (e.g., CPA, ROAS, engagement rate, conversion rate)Translate data into actionable insights, optimization strategies, and clearly structured test-and-learn hypotheses — whether testing channels, creative approaches, audience segments, or offersDesign and evaluate ongoing experiments to build institutional knowledge about what drives performanceAI-Powered WorkflowsDemonstrate active, consistent use of AI tools to increase efficiency, accelerate analysis, and improve output quality across paid media, social, and reporting functionsApply AI to automate or streamline repetitive workflows including reporting, creative briefing, competitive monitoring, and performance summarizationStay current on emerging AI capabilities relevant to digital marketing and proactively surface opportunities to apply themProficiency with AI tools is required, not optional — candidates will be expected to speak to specific use cases during the interview processDigital Project ManagementLead digital marketing initiatives from concept through execution via internal teams and agency partnersAct as the primary point of coordination to ensure timelines, deliverables, and cross-functional alignment are metProactively identify opportunities, gaps, and risks across digital programsContent & Creative CollaborationPartner with creative and brand teams to develop high-performing ad creative and social contentEnsure all content aligns with brand voice while driving measurable performance outcomesContinuously test and iterate creative based on performance dataCross-Functional Collaboration & Franchise SupportWork closely with brand, franchise, analytics, operations, and leadership teams to align strategiesPartner with franchisees and internal stakeholders to help bridge knowledge gaps in paid media and digital marketingCommunicate strategies, performance insights, and best practices in a clear and approachable wayProvide guidance and education to non-digital stakeholders to support adoption and alignmentCoordinate with internal stakeholders and external vendors to execute campaigns effectivelyQualifications5+ years of experience in digital marketing with a strong focus on paid media and organic socialProven success overseeing paid campaigns and social strategies with measurable resultsStrong understanding of Google Ads and Meta Ads Manager, including campaign structure and optimizationExperience managing agencies across paid and/or organic channelsStrong understanding of marketing KPIs and performance measurementDemonstrated ability to self-manage, prioritize work, and drive projects forward independentlyExperience managing budgets and allocating spend across channelsDemonstrated proficiency using AI tools to improve marketing workflows and outputBachelor’s degree in Marketing, Business, or related fieldKey SkillsPaid Media Strategy & OptimizationOrganic Social Strategy & Content PlanningCompetitive Intelligence & Market MonitoringCommunity Management OversightAgency ManagementKPI Analysis & Performance ReportingTest-and-Learn / Experimentation DesignAI Tool ProficiencyDigital Project ManagementStrong Communication & Collaboration SkillsCompensation & BenefitsSalary Range: $85,000 – $95,000 (depending on experience)Medical, dental, and vision insurance401(k) with company participationLife and disability insuranceAdditional voluntary benefitsWorking ConditionsAbility to sit or stand for extended periodsOccasional evenings or weekends as neededDisclaimerThis job description is intended to describe the general nature of the role and is not an exhaustive list of all responsibilities. Additional duties may be assigned as needed.
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