Marketing Manager, Alpha - $100,000/year USD

IMPORTANT NOTE: This position requires in-person presence at our Austin, Texas campus.

Alpha is developing a non-traditional high school model where students don’t attend lectures or memorize information. Instead, they build, ship, communicate, and grow. They launch projects, validate ideas, and acquire real-world capabilities that many adults never develop.

What You Will Be Doing

Design practical workshops that teach students how to cultivate genuine social media followings

Mentor students on content strategy, spanning ideation through optimization with AI tools

Support students in transforming their personal expertise into marketable brands

Provide 1:1 and small-group coaching to help students establish goals, maintain consistency, and produce tangible deliverables

Enforce high standards for communication quality, work output, and commitment

Shepherd students through applied projects (entrepreneurship, marketing, software development, etc.) while demanding measurable outcomes

Monitor student advancement across the 3 C's and take action when performance declines

Maintain transparent communication with students and parents regarding progress, shortfalls, and action items

What You Won’t Be Doing

Conducting conventional lectures or following a standardized curriculum

Evaluating piles of homework or emphasizing theoretical concepts

Accommodating disengaged students or compromising standards for comfort

Functioning within a slow-moving, bureaucratic educational system

Marketing Manager Key Responsibilities
Produce quantifiable improvement in students' confidence, communication, and practical capability by coaching them to execute consistently at an elevated standard.

Basic Requirements

Verified track record of significant personal accomplishment in at least one practical domain: launching a company, expanding an audience, generating revenue, publishing research, competing at an elite level, or equivalent

Proven coaching and mentoring capabilities, with aptitude for motivating teenagers

3+ years experience coaching/mentoring teenagers

Superior communication and presentation abilities

Proficiency with AI/technology tools (ChatGPT, Claude, etc.)

Prepared to work on-site in Austin, TX. Relocation support is available

Authorized to work in the US without visa sponsorship

Nice‑to‑have Requirements

Extensive expertise in at least one applied field (entrepreneurship, medicine, sales, technology, creative industries, finance, athletics) that you can integrate into sessions and workshops with precision

Background working in a startup or high-growth organization at any capacity

Working with us
This is a full‑time (40 hours per week), long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly.

Crossover Job Code: LJ-4909-US-Austin-MarketingManag.022

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