Public Information Officer 1-2

Salary :

$3,127.00 - $6,136.00 Monthly
Location :

Baton Rouge, LA
Job Type:

Classified
Job Number:

CRT-2026-221353-KW
Department:

Culture Rec & Tourism-Tourism
Opening Date:

05/21/2026
Closing Date:

6/4/2026 11:59 PM Central

About this Job
About this Position:
This position will coordinate all digital communications and strategy initiatives associated with the Louisiana Office of Tourism. The incumbent will be responsible for developing and implementing the full digital public relations program with regards to public relations, creating promotional documents, and developing and maintaining the department's social media presence. Travel may be required.

This position is located in

Baton Rouge, LA.

An ideal candidate must possess the following characteristics:
Accepting Direction:

The ability to be open and willing to follow guidance or instructions. Building and Supporting Teams:

The ability to combine one's actions and efforts with others to work toward achieving a common goal. Communicating Effectively:

The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.
Minimum Qualifications
Three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

Six years of full-time experience in any field; OR

A bachelor's degree.

EXPERIENCE SUBSTITUTION:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Job Specification
The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties and Other Information

Job Duties:

Compiles, researches, writes, and distributes public Information to the general public and members of the press.
Identify and track strategies, initiatives, work tasks, and other action items to attain transparency with public relation workflows.
Collaborate with the Public Information Director in the maintenance and optimization of the Office of Tourism's digital ecosystem, including website and associated portals, social media platforms, and digital Welcome Centers.
Responsible for designing and implementing robust digital strategies to promote the activities of the Office of Tourism including but not limited to web and social media platforms.
Integrate planning, training, technology and digital tools into key operations to achieve greater coordination of public relation workflows.
Meets with management to provide guidance and assistance in the preparation and dissemination of information on specific projects, promotional campaigns, or informational resources to the public.
Collaborate closely with the Public Information Director to ensure alignment of written, verbal, and digital messaging.
Additional duties as assigned.
Position-Specific Details:

Appointment Type:

This is a probational appointment.
Career Progression:

This position may be filled as a Public Information Officer 1 or 2, depending on the qualifications of the selected applicant. Please refer to the "Class Specifications" page by clicking

here for specific information on salary ranges, minimum qualifications, and job concepts for each level.
Location:

This position is located in Baton Rouge, LA
Work Schedule:

This is a full-time position, M-F 8:00 am - 4:30 pm.
Additional Information:

This position may be required to travel.

The Office of the Lieutenant Governor and the Department of Culture, Recreation, and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.

Louisiana as a State, is a Model Employer for People with Disabilities.

How To Apply:
No Civil Service test score

is required in order to be considered for this vacancy.

To apply for this vacancy, click on the "Apply" link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.

* Information to support your eligibility for this job title must be included in the application (i.e., relevant, detailed experience/education).Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.

For further information about this vacancy contact:
Katelyn Wale
Department of Culture, Recreation, and Tourism
1051 N 3rd Street
Baton Rouge, LA 70802
Fax: (225) 342-7928
Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.

As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program:
Insurance Coverage

More information can be found at

Parental Leave

- Up to six weeks paid parental leave
More information can be found at

Holidays and Leave

- State employees receive the following paid holidays each year:

New Year's Day
Martin Luther King, Jr. Day,
Mardi Gras,
Good Friday,
Memorial Day,
Independence Day,
Labor Day,
Veteran's Day,
Thanksgiving Day and Christmas Day.

***** Additional holidays may be proclaimed by the Governor

State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.

Retirement - State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):

Louisiana State Employees Retirement System (). LASERS has provided this video to give you more detailed information about their system
Teacher's Retirement System of Louisiana (),
Louisiana School Employees Retirement System (), among others

01

BST: Building and Supporting Teams - How well do you work with others to achieve shared goals and contribute to a positive team environment?

I avoid teamwork, create conflict, or don't contribute.
I contribute to team efforts with encouragement and guidance.
I work well with others, contribute consistently, and support the team.
I unite teams, build trust, and help others work through conflict.

02

BST: Building and Supporting Teams - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.
03

CE: Communicating Effectively - How well do you share information and ideas in ways that others can understand, relate to, and act on?

I communicate unclearly, use poor tone, and ignore the audience.
I share main ideas clearly and adapt to the audience when reminded.
I communicate clearly, listen actively, and explain complex ideas well.
I craft messages that connect, inspire, and drive action across audiences.

04

CE: Communicating Effectively - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.
05

ADi: Accepting Direction - How well do you accept guidance, follow instructions, and adjust whengiven feedback?

I resist direction, ignore feedback, and need reminders to complete tasks.
I follow direction with reminders and often need clarification or support.
I follow direction reliably, adjust to feedback, and complete tasks on time.
I adapt quickly, follow through, and help others adjust as needed.

06

ADi: Accepting Direction - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.
07

What experience do you have with content management?
08

Describe what a comprehensive content calendar looks like to you.
09

If there was a shift in tourism, explain how you would adjust the strategy?
10

Give an example of how you would balance promotional content with authentic storytelling.
11

What analytics and metrics do you use to show the effectiveness of your work?
Required Question