Vice President of Sales and Marketing

Vice President of Sales and MarketingDISCOVERY Children’s Museum, based in Las Vegas, Nevada, is dedicated to the educational enrichment of children through hands-on, interactive learning. The Museum’s mission is to ignite a lifelong love of learning by fostering a welcoming, vibrant, and inclusive environment where all are invited to engage in playful and educational experiences.Supervisor/Manager: CEODirect Reports: Director of SalesDirector of Visitor ServicesMarketing Content SpecialistFLSA Classification: ExemptPosition SummaryThe Vice President of Marketing & Sales is a key member of the senior leadership team, responsible for advancing the Museum’s mission through sustainable revenue growth, strong audience engagement, and a compelling public presence.This role leads strategy and execution across marketing, communications, admissions, membership, and other earned revenue streams to increase visitation, deepen community connection, and strengthen financial sustainability. The VP brings a data-driven, audience-centered approach to pricing, promotions, and partnerships—ensuring the Museum remains both accessible and economically resilient.Core ResponsibilitiesStrategic Leadership & Revenue GrowthDevelop and lead comprehensive marketing and sales strategies aligned with the Museum’s goals.Establish revenue targets, pricing frameworks and performance metrics across earned revenue streams.Monitor market conditions, visitor trends, and competitive landscape to identify growth opportunities.Direct short- and long-range planning, including budgets and forecasting.Evaluate organizational performance and implement adjustments to achieve revenue and mission goals.Marketing and Brand OversightEstablish overall brand strategy and ensure consistency across all channels and experiences.Oversee development and execution of marketing plans, campaigns, and promotional strategies.Ensure effective use of market research, audience insights, and data to guide decision-making.Oversee all marketing initiatives, partnerships, and external agency relationships.Sales and Earned Revenue OversightOversee sales strategy, forecasting, and pipeline performance.Ensure effective pricing strategies, discount structures, and revenue optimization approaches.Support cultivation and closing of key partnerships and high-value opportunities.Align marketing and sales functions to maximize visitation and revenue outcomes.Public Relations & External RepresentationServe as spokesperson in the absence of the CEO.Oversee PR strategy, media relations, and external communications.Maintain and cultivate relationships with media, community leaders, and strategic partners.Membership & Organizational AlignmentSet strategy and goals for membership growth and engagement.Ensure alignment between earned revenue and development efforts.Collaborate across departments to align programming, operations, and audience engagement.Leadership & Performance TrackingResponsible for department budget development and accountability, ensuring alignment with strategic goals and achievement of annual revenue and expense targets.Prepare regular marketing and performance reports.Participate in senior leadership decision-making and organizational strategy.Support Board engagement as the staff liaison to the Marketing Committee.Success MetricsEarned revenue growthVisitation and audience expansionMembership performanceMarketing effectiveness and ROISales pipeline and partnership revenueExperience/Qualifications:Bachelor’s degree in Marketing, Business, Communications, or a related field required; advanced degree or equivalent experience preferred.10+ years of progressive leadership experience in marketing, sales, and/or revenue-generating functions, with a track record of driving growth and audience engagement.Demonstrated success leading integrated marketing, communications, and sales strategies that increase visitation, revenue, and brand visibility.Experience overseeing multiple revenue streams (e.g., admissions, membership, programs, retail, partnerships, or events), ideally within a mission-driven, cultural, hospitality, or attraction-based organization.Strong background in data-informed decision-making, including pricing strategy, campaign performance, and audience insights.Proven ability to lead, mentor, and scale high-performing teams, fostering collaboration across departments.Exceptional communication and presentation skills, with the ability to represent the organization to executive leadership, board members, partners, and the public.Strategic thinker with strong execution skills—able to translate vision into measurable plans and outcomes.Experience building community partnerships, sponsorships, and brand collaborations that drive both mission impact and revenue.High level of adaptability, sound judgment, and problem-solving in a fast-paced, evolving environment.Additional Expectations:Willingness to work occasional evenings or weekends in support of events, programs, and organizational priorities.Commitment to the organization’s mission, values, and core values around access, inclusion, and community impact.Physical Requirements:Include and are not limited to being able to drive and load/unload a vehicle; light and heavy lifting (up to 20 lbs.); sitting, bending, walking and standing and standing for several hours at a time during eventsSalary:$90,000-110,000BenefitsDISCOVERY pays 100% of the premium for Employee Medical and Dental coverageCompany paid Basic Life Insurance, Long- and Short-Term Disability coverage13 paid holidaysGenerous vacation time - 25 days per yearFree museum membership for you and your familyAccrued sick time - one week per year401k Plan and MatchAdditional optional benefits include Vision Insurance, Critical Illness Insurance, FSA, Accident Insurance, Child and Spouse Life InsuranceDISCOVERY Children’s Museum is an Equal Opportunity Employer and are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, military or veteran status, physical or mental disability, genetic information, or any other status protected by applicable federal, state, or local laws.
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