Head of Performance Marketing
TORQ Coatings
Location: Lombard, IL (Hybrid Preferred)
Full-Time | Leadership Opportunity
Compensation
Base Salary: $80,000 - $100,000
Performance Bonus + Growth Opportunity
OTE: $110,000 - $150,000+ based on performance
About TORQ Coatings
At TORQ Coatings, we are building a high-performance home improvement company focused on elite customer experience, scalable systems, and aggressive growth throughout the Midwest.
We are looking for a Head of Performance Marketing to help lead and scale our paid advertising, lead generation, reporting, and marketing systems. This role is for someone who lives in the details of paid ads, dashboards, KPIs, attribution, automation, and revenue growth.
This is not a “social media manager” role.
This is a performance-driven role focused on generating leads, improving conversion, and helping scale the company.
Who We’re Looking For
- Is obsessed with paid media and analytics
- Loves dashboards, reporting, and optimization
- Understands marketing from click to close
- Knows how to scale lead generation profitably
- Understands automations and CRM workflows
- Can manage agencies and outside vendors
- Is highly organized and detail-oriented
- Tires to help build something BIG
Key Responsibilities
Performance Marketing
- Oversee and optimize paid advertising efforts across:
- Google Ads
- Meta (Facebook & Instagram)
- YouTube
- TikTok
- Display & Retargeting
- Local Service Ads
- Monitor and improve:
- CPL
- CAC
- ROAS
- Booking %
- Show %
- Cost per appointment
- Revenue by channel
- Test and improve:
- Offers
- Landing pages
- Ad creatives
- Funnels
- Conversion strategies
Reporting & Analytics
- Build and maintain daily, weekly, and monthly reporting dashboards
- Help leadership understand where every marketing dollar is going
- Track campaign performance and identify opportunities for improvement
- Ensure proper attribution between marketing, call center, and sales
CRM & Automation Systems
- Work inside Builder Prime, Hatch, Zapier, and related systems
- Improve:
- Lead routing
- Speed-to-lead
- SMS/email automations
- Follow-up workflows
- Reporting automations
- Rehash systems
Agency & Vendor Management
- Manage outside marketing agencies and vendors
- Hold partners accountable to KPIs and performance expectations
- Coordinate campaign launches, reporting, and creative direction
- Ensure marketing efforts align with company goals
Leadership & Growth
- Work directly with ownership on growth initiatives
- Assist in building future marketing infrastructure
- Participate in leadership discussions and planning
- Help scale TORQ into future Midwest markets
Qualifications
- 3+ years of experience in performance marketing or paid media
- Home improvement or home services experience preferred
- Strong understanding of Meta and Google advertising platforms
- Strong understanding of analytics and attribution
- Experience with CRM systems and automations preferred
- Highly analytical and detail-oriented
- Strong communication and organizational skills
- Comfortable in a fast-paced growth environment
- AI-minded and willing to leverage technology to improve efficiency
This Role Is NOT For Someone Who…
- Wants to “just post on social media”
- Avoids numbers or accountability
- Needs constant micromanagement
- Gets overwhelmed in fast-growth environments
- Only wants to manage branding without performance responsibility
This Role IS For Someone Who…
- Loves marketing and performance analytics
- Gets excited by improving results and solving problems
- Wants to build something meaningful
- Wants growth opportunity inside a fast-growing company
- Understands marketing exists to drive revenue and growth
Growth Opportunity
This role has strong long-term growth potential as TORQ expands into additional Midwest markets. The right person will have the opportunity to help build and lead future marketing infrastructure within the organization.
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