Sales/Marketing Director
Full‑time. Salary: $80,000–$83,000 per year plus monthly bonus.
Exempt. Schedule: Monday–Friday, 9 am–5 pm
JOB SUMMARY
The Director of Community Relations supports the community by increasing and maintaining occupancy. This position exercises discretion and judgment involving the evaluation of potential residents, determining if the candidate will be a good fit for the community. The Director has authority to bind the company in matters of resident agreements, is responsible for maintaining a desired census, communicating with family members regarding financial matters, interacting with the outside community, conducting marketing programs, planning and implementing marketing events, designing and creating marketing brochures, speaking before groups, assisting with family issues and resolutions, working with referral agencies, organizations and institutions, and completing and maintaining admission records.
BENEFITS
- Health Insurance (medical, dental, and vision)
- Life, disability, accident, and critical illness insurance
- 401(k) plan with matching
- HSA options
- Employee assistance programs
- Paid sick, vacation, and birthday leave
- Career development programs and opportunities for advancement
- Charitable and philanthropic opportunities
- Tuition reimbursement
- Free shift meal
POSITION OVERVIEW
- Develop long‑range and short‑range marketing plans, establish goals and objectives to increase occupancy
- Analyze data and provide competitive analysis information; consult and recommend regarding market rates
- Interview, assess and determine if applicants are appropriate candidates for the community
- Handle financial arrangements related to admissions and acquire necessary information and documentation
- Conduct tours of the community for potential residents, families, outside visitors, and representatives from placement agencies and organizations
- Design and create advertising needs, marketing brochures and other marketing products
- Plan and implement marketing events
- Follow‑up with inquiries and maintain current and active waiting lists
- Complete and maintain resident files
- Prepare daily, weekly, monthly and annual reports and summaries for admissions, discharges, sources, classifications, lengths of stays, etc.
QUALIFICATIONS
- Demonstration of Core Values: Love, Kindness, Honesty, Goodness, Fairness, Respect
- Continuing Education: Attend in‑service education within the community
- Education: Two years or more of college preferred
- Job Knowledge: Awareness of senior living community resources and needs, awareness of senior living services and cost structure, knowledge of related services available throughout the surrounding neighborhood and awareness of competition and their rates
- Professional Memberships: Preferred and encouraged to participate in outside community civic organizations and associations
- Other: Work well with people including staff, residents, families and outside community; communicate the services of the facility to prospective residents and the community, speak before large groups; be personable and friendly; ability to drive; conduct tours of the community and work independently
- Team members scheduled to work 24 or more hours per week are eligible for benefits; families of said team members will also be eligible
EEO statement: Equal Employment Opportunity is a core principle of this organization.
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