Marketing Operations Manager

As a Marketing Operations Manager, you will play a critical role on the integrated marketing team, responsible for driving business growth through the execution of high-impact marketing campaigns. You will manage the end-to-end execution of multi-channel marketing campaigns, ensuring accuracy, efficiency, and alignment with industry best practices. Acting as a key liaison between marketing, digital products, I.T. and agency teams, you will ensure seamless collaboration, data synchronization, and process improvements.
The role will identify, document, and communicate processes to maximize resource efficiency and marketing technology usage, and keep marketing leadership team informed of marketing progress, impact and opportunities for improvement. The marketing operations manager will also help manage the marketing investments, monthly accounting and procurement activities, while supporting cross-functional campaign planning, prioritization, and execution.
Responsibilities

Campaign Operations & Delivery Excellence:

Own end‑to‑end campaign intake, prioritization, and execution workflows across integrated, multi‑channel marketing initiatives
Serve as the central point of coordination for campaign timelines, dependencies, and readiness across paid media, CRM, creative, and owned channels
Drive disciplined execution through agile‑inspired rituals (scrums, stand‑ups, status reviews) that support speed, accountability, and quality
Provide clear visibility into campaign progress, risks, and milestones for marketing leadership
Own weekly marketing operating communications to align teams on priorities, launches, and in‑market activity
Performance Marketing Technology Enablement

Partner with IT, Analytics, Media, and agency teams to enable and integrate marketing technologies supporting performance campaigns
Support alignment and integration of marketing, lead generation, and donor data across platforms (e.g., CRM, paid media, CAPI, tagging frameworks)
Ensure accurate and timely delivery of audience lists to media and CRM partners
Coordinate tagging, tracking, and data dependencies required for digital and performance media activation
Stay current on marketing automation, data privacy, and performance measurement best practices in regulated environments
Cross-Functional & Agency Orchestration

Act as the primary operational liaison across internal stakeholders and external agency partners
Ensure all cross‑functional dependencies (creative, legal, data, approvals, tech readiness) are aligned prior to campaign launch
Proactively identify risks, blockers, and gaps; elevate and drive timely resolution
Facilitate clear collaboration models with agencies across creative, media, CRM, and production
Strengthen agency partnerships through structured operating rhythms and top‑to‑top alignment forums
Marketing Operations Governance, Productivity & Effectiveness

Own and continuously improve end‑to‑end marketing operating processes, spanning campaign intake, execution workflows, asset management, and reporting
Design and govern scalable intake, prioritization, and approval frameworks that enable speed, quality, and compliance in a regulated, multi‑location environment
Administer and optimize marketing productivity and workflow platforms (e.g., Jira, Lytho, Smartsheet, DAM), ensuring strong adoption, usability, and performance
Lead digital asset governance, including taxonomy, tagging, metadata, and naming standards to ensure assets are discoverable, compliant, and reusable
Serve as the subject‑matter expert for marketing workflows and tools, providing training, support, and issue resolution as needed
Evaluate and optimize marketing operations technologies to improve execution efficiency, transparency, and scalability
Deliver recurring marketing operations and effectiveness updates to Marketing Leadership, highlighting execution health, risks, accomplishments, and opportunities
Drive a culture of continuous improvement, using performance insights, data quality signals, and stakeholder feedback to evolve governance and ways of working
Budgets, Vendors, Procurement & Contracts

Manage vendor onboarding, contracts, billing, and resourcing across enterprise procurement systems (e.g., Ariba, Companion, OpenText)
Support PO creation, contract renewals, amendments, and compliance processes
Partner with Procurement, Legal, and Finance on RFPs, vendor evaluations, and contract execution
Reconcile marketing budgets monthly and support marketing investment tracking and forecasting
Education

Bachelor’s degree in Marketing, Business, or related field required
MBA preferred
Experience & Skills

5+ years of experience in marketing operations, campaign operations, or integrated marketing execution
Strong understanding of performance marketing workflows, campaign execution, and cross‑channel coordination
Proven ability to structure complex workstreams, manage dependencies, and drive execution in matrixed environments
Experience working with marketing technologies, workflow tools, and agency partners
Excellent written and verbal communication skills with executive‑level clarity
Additional Requirements

Ability to travel as needed (10%)
Comfortable working independently while leading through influence
Highly organized, proactive, and adaptable in fast‑paced environments
Data‑informed mindset with strong problem‑solving skills
Ability to prioritize, re‑prioritize, and manage competing initiatives effectively
For more information about CSL Plasma benefits visit https://cslbenefits.com/cslp.
Equal Opportunity Employer

CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.

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