Social Media Coordinator

Job Title
Social Media Coordinator

Agency
Texas A&M University - Corpus Christi

Department
Communications

Location
Corpus Christi, Texas

Job Type
Staff

Purpose
The Social Media Coordinator amplifies the voice, reputation, and community engagement of Texas A&M University‑Corpus Christi across digital platforms. The role blends creativity, strategic thinking, and data‑driven decision‑making to tell the university’s story through dynamic and engaging social media content.

This position coordinates the university’s primary social media channels, develops compelling content, engages with audiences in real time, and monitors conversations that impact the brand. The Coordinator collaborates closely with creative staff, campus partners, and student contributors to produce multimedia content that reflects campus life, academic excellence, and institutional priorities.

The Coordinator serves as a strategic resource for the university by analyzing performance, advising campus units on best practices, supporting paid social media initiatives, and assisting with crisis communications and brand management. Responsibilities include capturing and editing photo and video content, providing live event coverage, and maintaining an active digital presence that fosters connection with prospective students, current students, alumni, and the broader community.

Some evening and weekend work may be required for campus event coverage and real‑time communications.

Responsibilities
Functional Area 1: Content Development & Digital Storytelling (40%)

Develop, produce, and publish engaging content across the university’s primary social media platforms—Facebook, Instagram, X, LinkedIn, and emerging platforms.

Manage and maintain the university’s social media publishing calendar in coordination with the Marketing and Communications team.

Write and edit compelling copy for posts, campaigns, and social media storytelling initiatives.

Capture and edit photo and video content to enhance visual storytelling and highlight campus experiences, events, and initiatives.

Collaborate with photographers, videographers, graphic designers, and writers to create assets that reinforce the university’s visual brand and marketing campaigns.

Maintain working knowledge of current social media technologies, platform updates, and emerging digital storytelling trends.

Support other digital storytelling efforts including blogs, podcasts, and web content as needed.

Ensure all content aligns with university branding, voice, and strategic messaging.

Functional Area 2: Community Engagement & Platform Management (20%)

Monitor university social media channels daily for comments, direct messages, mentions, tags, and trending conversations.

Engage with followers and respond to questions, comments, and feedback in a timely and professional manner.

Foster meaningful interactions that build community and strengthen the university’s online presence.

Identify opportunities to amplify accurate information and positive campus stories through engagement and sharing.

Supervise and mentor student workers who assist with social media initiatives.

Develop and manage a student influencer program that collaborates with current students to create authentic social media content.

Provide live or near‑real‑time coverage of university events, programs, and milestones when appropriate.

Functional Area 3: Social Media Strategy, Advertising & Analytics (20%)

Develop and implement social media strategies aligned with the university’s marketing and communications goals.

Monitor and analyze social media performance using analytics tools and platform insights.

Track audience growth, engagement metrics, sentiment, and trending topics related to the university.

Produce regular reports evaluating performance and recommending content improvements and campaign strategies.

Conduct research on benchmark trends, audience preferences, and emerging platforms to guide social media strategy.

Manage and optimize paid social media advertising campaigns supporting recruitment, events, and university initiatives.

Serve as a campus resource for social media best practices, providing guidance and training to departments managing their own accounts.

Functional Area 4: Brand Stewardship, Monitoring & Crisis Communications (20%)

Monitor social media channels for emerging issues, reputational risks, or crisis situations affecting the university.

Assist in implementing social media strategies related to crisis communications in coordination with Marketing and Communications leadership.

Maintain quality control and brand consistency across the university’s primary social media accounts.

Collaborate with communications staff and campus leadership to ensure messaging alignment during sensitive or high‑visibility situations.

Exercise discretion when handling confidential information and sensitive communications.

Adapt quickly to changing priorities and emerging digital conversations affecting the university’s reputation.

Qualifications

Bachelor’s degree in a related field from an accredited four‑year college or university.

Three (3) years of professional experience managing social media accounts, preferably for an organization or brand.

Alternative qualifications:

High school diploma/GED with seven (7) years of professional experience managing social media accounts.

Associate’s degree in a related field with five (5) years of professional experience.

Master’s degree in a related field with one (1) year of professional experience.

Demonstrated experience creating engaging digital content and managing multiple social media platforms.

Experience interpreting social media analytics and adjusting strategies based on performance data.

Strong writing, editing, and storytelling skills tailored to social media audiences.

Solid understanding of social media platforms, analytics tools, and digital marketing trends.

Experience with social media management tools and platform‑specific publishing systems (e.g., Meta Business Suite, LinkedIn Campaign Manager).

Proficiency in multimedia content creation, including photo and video editing tools such as Adobe Creative Suite, Premiere Pro, Final Cut, or similar platforms.

Ability to manage multiple projects simultaneously and adapt to shifting priorities in a fast‑paced environment.

Strong organizational skills and attention to detail.

Ability to analyze data and translate insights into actionable recommendations.

Ability to work collaboratively with internal stakeholders across campus.

Ability to supervise, mentor, and coordinate student workers or interns.

Strong interpersonal and communication skills with the ability to engage with different audiences.

Ability to maintain professionalism and discretion when handling sensitive information.

Ability to work evenings, weekends, or extended hours when required for events or urgent communications.

Preferred Qualifications

Experience working in higher education.

Proficiency managing interns or other content creators.

Proficiency using Basecamp.

Proficiency using Sprout Social.

Expert‑level graphic design and video editing skills.

Salary
$52,000 – $56,000 annually (approximately $4,333 – $4,667 monthly).

Benefits (rules, policies, eligibility apply)
From our generous benefits package and professional development opportunities, to our retirement programs and our commitment to service excellence, the university is an engaging and rewarding place to work.

Medical: $0 – $30 per month for Employee‑Only coverage after university contribution ($920 value). Up to 83% of premium covered by the university for Employee, Spouse, Children, or Family coverage.

Dental & Vision

Life Insurance, Accidental D&D, Long‑Term Disability, Flexible Spending Account, and Day Care Spending Account

On‑Campus Wellness Opportunities

Work‑Life Solutions: counseling, work‑life assistance, financial resources, and legal resources.

Tuition Benefits: Public Loan Forgiveness, book scholarships, 100% tuition coverage for up to 18 credit hours per fiscal year (subject to rules).

Retirement: Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP); Voluntary Tax‑Deferred Account/Deferred Compensation Plan.

Time Off: 8+ hours of vacation paid time off each month; 8 hours of sick leave each month; 8 hours of paid time off for birthday leave; 12–15 paid holidays each year.

All positions are security‑sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other required information.

Equal Opportunity/Veterans/Disability Employer.

How to Apply
To apply, visit https://tamus.wd1.myworkdayjobs.com/en-US/TAMUCC_External/job/Corpus-Christi-TX/Social-Media-Coordinator_R-092266-1

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