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Social Media Manager

Racing America Inc., Mooresville, NC, USA

Job type: Full Time


Position Overview
IROC is seeking a creative, self-driven Social Media Manager to oversee and execute content across all social media platforms. This role is ideal for someone passionate about motorsports, storytelling, and digital content creation. The ideal candidate will not only manage posting and engagement but also capture and produce high-quality visual content, including photography and short‑form video.

Key Responsibilities

Social Media Management

Plan, create, and execute a content calendar across all social platforms

Write compelling captions and maintain a consistent brand voice

Monitor engagement, respond to comments/messages, and interact with fans

Track performance metrics and optimize content strategy accordingly

Content Creation

Capture high-quality photography at events, behind‑the‑scenes moments, and promotional shoots

Shoot and edit short‑form video content for social media

Cut together race clips, archival footage, and highlight moments into engaging videos

Event Coverage

Attend select IROC events to provide real‑time social media coverage

Coordinate with drivers, partners, and team members to capture key moments

Deliver timely content during and immediately following events

Brand & Growth

Help grow IROC’s digital presence and audience across all platforms

Identify opportunities for fan engagement, partnerships, and viral content

Qualifications & Skills

Experience managing social media accounts for a brand, team, or organization

Strong photography skills (professional or high‑level amateur)

Proficiency in video editing (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar)

Passion for motorsports is strongly preferred

Strong communication and organizational skills

Ability to work flexible hours, including weekends and event days

What We Offer

Opportunity to play a key role in the revival of an iconic motorsports brand.

Hands‑on involvement with major events and top i

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