Influencer Marketing Manager

Influencer Marketing Manager
As an Influencer Marketing Manager at Whatnot, you will own influencer strategy and execution across the paid influencer program. You will manage a portfolio of creator relationships spanning top-tier and macro talent down to high-performing mid-tier creators, operating within existing systems, iterating on them, and building future versions.

You will report on key success metrics and proactively drive toward program-level goals.

Secure Strategic Partners

Identify, outreach, and close deals with the most impactful influencers across YouTube, TikTok, and Instagram. Own these relationships end-to-end — from first contact to long-term performance.

Drive the Pipeline

Influencer Strategy: Develop campaigns that map to specific creator archetypes and activation formats, partnering closely with the Category Marketing team.

Outreach: Source and reach creators through email, DM, or other creative channels that drive results.

Dealmaking: Negotiate contracts in line with CAC, FTB, and LTV targets. Drive the internal approval process to signature.

Account Management: Provide white glove support to partners, ensuring a strong product understanding, high-quality content, on‑time delivery, and prompt payment.

Scale Growth

Build and manage a scalable creator roster — from macro and top‑tier relationships that drive outsized impact to a bench of mid‑tier creators that can be activated at volume.

We offer flexibility to work from home or from one of our global office hubs. Team members in this role must live within commuting distance of one of our San Francisco, New York City, or Los Angeles hubs.

You
People who thrive at Whatnot are comfortable figuring things out, biased toward action, and genuinely curious about what they’re building. They care more about outcomes than credit and stay close to the product and the people using it. You should have 4+ years of influencer marketing experience, plus:

Proven track record running end‑to‑end influencer campaigns that deliver performance‑driven results, owning the full deal lifecycle from sourcing through execution.

Experience managing top‑tier and macro creator relationships, with instincts to know when to push, when to hold, and how to unlock outsized value from a partnership.

Comfortable operating across creator tiers — you can work a macro deal and build a mid‑tier roster in the same week.

Experience in a high‑growth organization where you've owned a lot, moved fast, and adapted quickly.

Immersed in internet culture and can use that knowledge to identify trends, creators, and opportunities for the Whatnot brand to build and grow.

Strong at writing creative briefs and providing clear direction to creators — you know what good content looks like and can articulate why.

Deeply analytical and comfortable using data to drive decisions, iterate on strategy, and report on program performance.

Thrives in ambiguity. Can take an open‑ended challenge, form a point of view, and execute — equally comfortable improving an existing playbook or building a new one.

Scrappy and flexible. Gets in the weeds and does small jobs as well.

Benefits

Flexible Time off Policy and Company‑wide Holidays (including a spring and winter break)

Health Insurance options including Medical, Dental, Vision

Work From Home Support

$1,000 home office setup allowance

$150 monthly allowance for cell phone and internet

Care benefits

$450 monthly allowance on food

$500 monthly allowance for wellness

$5,000 annual allowance towards childcare

$20,000 lifetime benefit for family planning, such as adoption or fertility expenses

Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

Parental Leave

16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

Equal Opportunity Employer
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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