Director of Digital Marketing

Primary Purpose: To develop, implement, and oversee Connie Maxwell Children's Ministries' online marketing strategies across various digital channels like social media, search engines, email, and websites, aiming to increase brand awareness, drive website traffic, generate leads, and ultimately increase donors, while managing budgets and analyzing campaign performance.

Essential Functions :

Develop and execute a comprehensive digital marketing strategy to achieve CMCM's goals

Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and PPC campaigns

Analyze data and market trends to identify opportunities for growth and ROI

Develop high-quality content strategies to engage target audiences and build brand awareness

Manage content calendars and distribution across relevant platforms

Implement strategies to improve organic search ranking on search engines

Create engaging content, scheduling posts, and monitoring social media interactions

Manage the digital marketing budget and allocate resources effectively

Track, analyze, and report on key performance metrics to measure the effectiveness of campaigns

Collaborate with cross-functional teams to ensure cohesive marketing strategies

Stay up-to-date with industry trends, emerging technologies, and best practices

Develop and maintain relationships with external agencies and vendors

Maintain brand consistency across web, events, and/or social media campaigns

Assist the Advancement team with the execution of web-based giving campaigns

Work towards achieving yearly "Gold Star" list

Other duties as assigned by the Supervisor

Qualifications :

Master's degree in Marketing, Business, or a related field.

Proven experience (5+ years) in digital marketing leadership roles

Strong knowledge of SEO, SEM, PPC, social media marketing, and email campaigns

Proficiency in digital marketing tools such as Google Analytics, Google Ads, HubSpot, or similar platforms

Knowledge of CRM and marketing automation tools

Excellent analytical skills and data-driven decision-making abilities

Strong leadership, communication, and project management skills

Ability to work in a fast-paced, results-driven environment

Experience working collaboratively across departments

Superior communication and organizational skills

Must be highly motivated and ability to work independently

Ability to improve processes and get things done in efficient manner

Is dependable, accessible, available, and adaptable

Knowledge of Southern Baptist churches and culture

Knowledge of Non-Profit organizations

Personal Characteristics Needed :

Christian character expressed in a commitment to serve as a positive role model

Energetic and enthusiastic in your work, strives to reach your ultimate potential, and create an eternal impact and legacy for children and families in Jesus' name

A sense of mission and passion in serving children and families

Lives out CMCM's Core Values

Ability to improve the quality of work and ministry through Communication, Collaboration, Continuity, and Cooperation with others

Work Conditions :

Sitting or standing for extended periods of time

Dexterity of hand and fingers to operate a computer keyboard, mouse, and to handle other computer components

Ability to work flexible hours including weekends based on ministry needs

Ability to work under stress during peak workload periods