Lifestyle Communications Manager (m/w/d)

Purpose of the Job Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Role Summary: Strengthen Hyundai’s presence within Europe’s lifestyle and cultural landscape. As our Lifestyle Communications Manager (m/w/d) , you develop impactful storytelling initiatives, build strong relationships with media and influencers, and create meaningful brand moments that connect Hyundai with relevant audiences beyond traditional automotive communication. You act as a strategic connector between brand, culture, media, and lifestyle trends across European markets.
We want you to: Develop and implement a pan-European lifestyle communications strategy aligned with brand and business objectives
Build and maintain strong relationships with editors-in-chief, lifestyle journalists, influencers, and key media stakeholders
Identify emerging media opportunities, lifestyle trends, and cultural moments to strengthen Hyundai’s brand positioning
Design and execute tailored storytelling initiatives, media programs, and lifestyle experiences across European markets
Create compelling narratives and brand moments that position Hyundai within relevant cultural and lifestyle contexts
Activate sponsorships, partnerships, and events through integrated PR and media initiatives
Ensure consistent and impactful brand representation across all lifestyle communication touchpoints
Collaborate closely with Marketing, Influencer Marketing, Paid Media, markets, and Global PR teams
Drive projects end-to-end — from ideation and planning through execution and performance review
Support the continuous evolution of Hyundai’s lifestyle communication approach through insights, learnings, and innovation
About you: Master’s degree in PR, Marketing, Communications, or a related field
12–15 years of experience in lifestyle communication, PR, media, or brand communication environments
Strong automotive experience, ideally within agencies, editorial environments, or corporate communications
Deep understanding of the European lifestyle and media landscape
Strong network within lifestyle media, culture, and influencer ecosystems
Excellent stakeholder management and relationship-building skills
Strong storytelling and creative ideation capabilities with a sense for impactful brand moments
Ability to independently lead projects from concept to execution and evaluation
Experience working with Asian brands and international environments is an advantage
Fluent in English; additional European languages are highly desirable
Rewards and Benefits A competitive salary and benefits package
Flexible working hours and a hybrid working policy
Continued learning and professional development
Car sharing and lease mobility program
Complimentary daily lunch at our canteen and subsidized breakfast options
Complimentary fitness facility and the opportunity to join various sporting clubs
Highly international working environment

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