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Ecommerce Marketing Manager

Randstad USA · New York, NY, USA ·

Pay:
60.000 - 80.000
Job type:
Contract

Contract 5 month with potential to extend

We are seeking an experienced and strategic Performance Marketing Senior Manager, Global to lead, build and optimize Performance Marketing strategies on Amazon.com across several markets. In this role, you will build and optimize campaigns to drive brand awareness, engagement and conversion to maximize returns on advertising spend and exceed KPIs.

Duties and Responsibilities

Develop and execute a full funnel marketing strategy that drives the digital experience, maximizes sales, and achieves key performance indicators (KPIs) such as ROAS, TaCOS, Traffic, Conversion, CTR, CPC’s etc.

Manage paid media spend ensuring monthly budget is managed and optimized appropriately and efficiently

Execute campaigns within the provided tools and optimize campaign performance

Analyze keywords, insights and audiences to identify customer opportunities and optimize campaign targeting

Work closely with the Head of Amazon and regional managers to build integrated campaigns across all regions, ensuring a cohesive strategy across the customer journey

Work closely with Amazon Marketing team to build best‑in‑class campaign plans, unique to each market

Support the Head of Amazon in creating a GTM strategy for Amazon in existing and new markets

Deliver a seamless and best‑in‑class consumer experience through the execution of the go‑to‑market plans

Analyze performance metrics and translate insights into actionable strategies to grow online sales through optimization efforts

Analyze and optimize top category keywords within the campaigns to drive higher traffic and conversion

Prepare and deliver monthly and quarterly media reports, revising strategies as needed based on actualized ROI and market trends

Exhibit a strong understanding of all drivers of business performance, utilizing both quantitative and qualitative data to consistently optimize strategy and execution across partners

Build and nurture strong partnerships with the account, fostering collaboration and trust to drive mutual growth and success

Represent the brand in high visibility retailer specific corporate meetings and strategy sessions, ensuring image, presentation and actions support brand ethos and the strengthening of brand values

Perform other duties as assigned

Qualifications

6+ years of Online experience, performance marketing experience managing Amazon campaigns preferred

Direct working experience working on Amazon and other key ecommerce players

Strong problem solver with excellent follow up skills and ability to build solid collaborative relationships with internal and external stakeholders

Demonstrates well-developed business + analytical acumen and understands how to implement/manage change

Excellent time management skills, attention to detail, problem solving skills and the ability to prioritize work

Demonstrated ability to work well under pressure, managing conflicting priorities and tight deadlines

Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners

Proven track record in driving performance marketing campaigns, unlocking opportunities and implementing testing programs

Strategic thinker with a deep understanding of Online trends

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

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