MARKETING MANAGER (Residential Property)East Harlem, Manhattan

The Marketing Manager is responsible for the following onsite duties at a Harlem residential apartment building:
1) Manage and optimize the leasing pipeline within Trello and CRM systems
2) Monitor performance of AI leasing tools (including MeetElise) and identify gaps in engagement or conversion
3) Conduct ongoing lead source analysis to evaluate channel ROI and inform marketing strategy
4) Oversee all ILS listings across Website, Apartments.com, Zillow, Facebook, SpareRoom, Furnished Finder, Craigslist, and Reddit, ensuring accuracy and optimization of pricing, photography, descriptions, and syndication
5) Monitor Virtual Assistant communications across all listing channels on a weekly basis to ensure effective and prompt responses, with particular attention to SpareRoom and Facebook where leads may not appear in Entrata
5) Own the full lead lifecycle from initial inquiry through move-in, including intake, follow-up, tour scheduling, application processing, and approvals
You will serve as both the primary closer and the architect of the leasing process, owning conversion performance, team accountability, and continuous optimization of the leasing funnel. This position requires exceptional communication and customer experience instincts.
This premier Manhattan high-rise represents modern luxury living at its finest, featuring:
256+ residential units across multiple product types—luxury apartments, furnished co-living suites with private bedrooms, and affordable housing
World-class amenity package including dual rooftop lounges with stunning Midtown skyline views
State-of-the-art fitness center, wellness spa with infrared sauna and hydromassage
Professional coworking space, recording/podcast studio, and golf simulator
Community lounges, parlour room with billiards and shuffleboard, screening room
Premium unit finishes including in-unit laundry, keyless entry, and high-end stainless steel appliances
East Harlem location with excellent transit access
Learn more about the property at TheReserveNYC.com

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