Lifecycle Marketing Manager

About OrionOrion is a personalized smart mattress cover that tracks your sleep and adjusts your body temperature throughout the night, designed to enhance sleep quality. Core body temperature cycle is the #1 factor for sleep quality.Who We AreOrion is an extremely experienced team of repeat founders with multiple 9 and 10-figure exits in consumer products and health-tech. The team has a combination of technical, marketing, product, operational, manufacturing, and sleep science expertise. RoleThis is a full-time on-site role located in our SoHo office in New York, NY, 5 days per week. Reports to the VP.Orion is customer-centric. We pride ourselves on having the best customer support in the category, and our lifecycle communications need to match that standard — every send should feel like an extension of that care.Lead the customer relationship across email, SMS, and push — welcome email, journey to purchase, onboarding, and reengagement for referrals and reviews. Your voice and approach define the programBuild personalized journeys driven by where each customer is in their relationship with Orion — if you can imagine it, we can build itDesign educational content that moves prospects through a long, considered purchase decisionOwn the segmentation and event architecture that powers personalizationSurface high-intent prospects to the sales team with full context, so reps spend their time on real conversationsLead the design and launch of loyalty, referral, and review programs built for a category where advocacy is decisiveDirect or produce email and SMS creative that reflects the quality of the product and the standard of our customer supportRun an aggressive experimentation program across messaging, creative, frequency, and journey designOwn lifecycle KPIs: engagement, attributed revenue, retention, deliverability, unsubscribePartner with Sales on qualification criteria, handoff logic, and pipeline contributionPartner with Product and Data on the signals we capture and how we use themBe intimately connected to the product, the customer, and the dataWho You Are2-4 years of experience in lifecycle, retention, CRM, or growth marketing (and A LOT of passion to grow)Hands-on with Klaviyo strongly preferred — and comfortable owning flows, segments, A/B tests, and reportingCreative thinker with a point of view — you bring original ideas, not just best-practice executionDesign eye — you can build a clean, on-brand email yourself or art-direct with minimal back-and-forthComfortable in a startup environment: you figure things out, move fast, and don't wait to be told what to doStrategic about email — you think about how a sequence drives a purchase or a sales conversation, not just engagement rateData-curious: you track what you try, learn from it, and iterateCustomer-obsessed — you treat the inbox as an extension of the support experienceExperience in D2C, hospitality, fitness, wellness, or consumer health is a plusWhat We OfferCompetitive salary + equity in a high-growth startupHealth insuranceA front-row seat to scaling a consumer brand from the ground upReal ownership — your work will directly shape how Orion growsFast-growing start-up with opportunities for professional growth and development as we expandCultureOrion is a zero-bureaucracy move-fast culture. Everyone on the team is hired and empowered to have complete ownership over their area of expertise. We expect everyone to be intimately connected to the product and to the end-user.