Description
We are searching for our next Director, Programmatic Media, to join our Performance Media team. This is a fantastic opportunity for someone who enjoys the technical side of omnichannel programmatic campaign planning and considers themselves a resourceful and curious problem solver. The ideal candidate will have a proven track record of delivering advanced campaigns employing a multi‑media approach.
The candidate must possess the ability to break down technical and complex omnichannel programmatic concepts into simple and easy‑to‑grasp ideas for clients and internal stakeholders. A storyteller at heart, they should convey innovative and forward‑thinking programmatic strategy and how it fits into the overall media plan.
In addition, this person will maintain critical working partnerships across our media group, including database services, demand‑side platform providers, and direct‑buy media partners. They will need deep experience in a trading‑desk environment and not be afraid to roll up their sleeves to support ongoing campaign initiatives.
Core Responsibilities
- Responsible for flawless execution of the agency’s programmatic omnichannel media campaigns.
- Able to craft and author superior omnichannel programmatic strategy that takes advantage of the latest tech and employs it within the challenging pharmaceutical advertising landscape to surpass client goals.
- Advanced analytical skills showcasing the ability to interpret overall campaign performance (within and beyond KPIs) and articulate results to non‑media experts.
- In addition to leading day‑to‑day client operations, produce critical POVs and contribute to agency thought leadership.
- Communicate with clients verbally, in written form, and have strong presentation skills.
- Entrepreneurial attitude: excited to build the agency with new tools, ideas, and opportunities.
- Cross‑channel integration: passion for integrated strategy and execution, with a specific interest in biddable media.
- Deliberate, disciplined, yet comfortable in a casual and collaborative environment. Passionate about advertising and enjoy teaching and learning about programmatic media.
Requirements
- Bachelor’s degree with a minimum of 6+ years of experience in programmatic media.
- Experience in day‑to‑day programmatic campaign management, working across multiple DSPs – experience with Pulsepoint, DeepIntent, Lasso, Doceree, Trade Desk a plus.
- Experience in Pharma required.
- Strong POVs, proactively engaged in industry and agency thought leadership.
- Comfortable building relationships with clients and managing upward.
- Coach and mentor team members, sharing insights about industry trends.
- Utilize technical knowledge to troubleshoot platforms, systems, & tools.
- Interpret campaign performance and provide creative optimizations to supervisors and colleagues alike.
- Entrepreneurial streak: excited to build the agency with new tools, ideas, and opportunities.
- Desire to learn and build something special in a casual and collaborative environment.
The annual base salary for this position ranges from $130K to $150K. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. Some positions may include eligibility to earn commissions/bonus based on company and/or individual performance.
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life‑changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.
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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)
Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, health benefits to include medical, dental and vision, company match 401(k), flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.
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