Product Marketing Manager

JOB TITLE: Product Marketing Manager
LOCATION: Remote (Pacific Time)
PAY RANGE: $56 - $66/hr.
DURATION: Through December 31, 2026

TOP 3 SKILLS: 8-10 years of experience in product marketing, advertising, integrated marketing, or related roles.
Experience working in tech environments, specifically with creative products/tools and/or exposure to generative AI technologies.
Proven ability to use data and customer insights to drive marketing strategy, decision-making, and campaign optimization.

Company:
Our client is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing.

The Opportunity:
Firefly is where creative breakthroughs are achieved with the power of AI. Content creators and creative professionals alike use Firefly to spark new creative ideas, generate new video clips, images, and audio, and edit existing content easily with AI. We're looking for a product marketer with a passion for how new creative products and AI technologies will shape the future of creativity. This role within the Firefly product marketing team-focused on outbound marketing to individuals-will focus on evergreen marketing. This role offers an outstanding chance to work on innovative projects that have a real impact on our customers and the industry at large.

What You'll Do: Develop Evergreen Strategies - create an always-on marketing strategy that highlights the core Firefly value props, use cases, and acquisition messages that contribute toward north-star KPIs such as traffic and trial. Scale your strategy across marketing channels.
Cross-functional Collaboration - coordinate with marketing channel teams such as Social, Performance Media, Search, SEO, and Influencer to execute evergreen briefings and facilitate content reviews.
Message & Creative Testing - conduct regular reviews of evergreen messaging by testing a variety of messages across marketing channels (paid social, email, paid search, etc.) to surface insights on top performers contributing to business KPIs.
Research & Insights - partner with internal Research and Inbound Marketing teams to collect top Firefly use cases and offers/promotions that can be highlighted in outbound efforts.
Subject Matter Expertise - develop expertise in the Firefly product and user experience. You'll know how Firefly works in and out and its monetization structure, so you can easily translate it to external messaging for acquiring new users.

Requirements: 8-10 years of experience in product marketing, advertising, integrated marketing, or related roles.
Experience in tech, creative products and tools, and/or generative AI is preferred.
Strong attention to detail and an eye for creative judgment. Comfortable providing constructive feedback to cross-functional stakeholders.
Exceptional communication skills, capable of conveying complex ideas or product information effectively and clearly to diverse audiences.
nalytical and strategic problem solver, adept at using data and customer insights to inform decision-making.
Passionate about emerging creative AI technologies and knowledgeable about the generative AI landscape.
BA/BS in Marketing, Advertising, Technology, or related field.

BENEFITS SUMMARY : Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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