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Indianapolis, IN + Multi‑Site Support Throughout Indiana

About LakeHouse Senior Living

At LakeHouse Senior Living, we believe senior living is about connection, purpose, and creating communities where residents truly feel at home. Operating Independent Living, Assisted Living, and Memory Care communities across multiple states, LakeHouse is committed to delivering exceptional resident experiences while building high‑performing teams that lead with heart, accountability, and excellence.

Recognized as a Great Place to Work® from 2022–2026, LakeHouse continues to grow through strong leadership, operational excellence, and a people‑first culture.

Position Summary

The Senior Director of Sales (SDOS) serves as a high‑impact sales leader focused on driving occupancy growth, stabilizing communities, and supporting sales performance throughout Indiana. This role is designed for an experienced senior living sales professional who thrives in direct selling environments and has a proven track record of converting leads into move‑ins.

This is not a regional management role. The SDOS is expected to remain actively involved in the sales process daily, including lead management, tours, outreach, lease signings, events, and relationship development.

The Senior Director of Sales will initially focus on‑site Monday through Friday at the Northside Indianapolis community, driving occupancy growth and supporting census stabilization efforts. Once occupancy goals are achieved, this role will transition into supporting additional Indiana communities experiencing sales vacancies, occupancy challenges, onboarding needs, or training opportunities.

The ideal candidate is competitive, goal‑oriented, operationally aware, and confident in their ability to close sales and drive results in fast‑paced senior living environments.

Essential Duties and Responsibilities

Manage the full sales cycle from initial inquiry through move‑in.
Conduct professional community tours that create urgency and emotional connection with prospective residents and families.
Build strong customer‑focused relationships while guiding prospects through the sales process.
Execute all aspects of the sales process including discovery, overcoming objections, follow‑up, and closing techniques.
Maintain consistent lead management and follow‑up within the CRM system.
Conduct lease signings and facilitate a seamless move‑in experience.
Collaborate with Executive Directors and operational leaders to achieve occupancy and revenue goals.
Provide daily sales updates and communicate occupancy strategy progress to leadership teams.
Pull and analyze sales reports including lead activity, conversion ratios, occupancy trends, and move‑in metrics.
Maintain strong accountability around pipeline management and sales execution.

Occupancy Growth & Community Support

Drive census growth through aggressive and strategic sales execution.
Support underperforming communities or communities experiencing leadership vacancies.
Assist with occupancy recovery plans and stabilization efforts.
Evaluate local market conditions and competitive positioning to maximize sales opportunities.
Support communities with event execution, outreach initiatives, and referral development.
Identify sales barriers and develop action plans to improve performance.

External Business Development

Build and maintain relationships with referral sources, hospitals, physicians, rehab centers, and local community partners.
Conduct professional outreach and networking activities to generate qualified leads.
Plan and execute local marketing events and community engagement opportunities.
Properly document referral activities and professional relationships within the CRM system.

Travel & Multi‑Site Support

Travel throughout Indiana based on community sales and occupancy needs.
Provide temporary sales coverage during vacancies or transitions.
Support onboarding and mentorship of new Directors of Sales.
Assist with sales process training and accountability initiatives.
Adapt quickly to different communities, operational styles, and market conditions.

Leadership & Professionalism

Participate in leadership meetings and community initiatives as assigned.
Maintain professionalism and integrity in representing LakeHouse Senior Living.
Stay current on senior living industry trends, occupancy strategies, and sales best practices.
Support a culture of accountability, collaboration, and performance excellence.
Perform additional duties as assigned.

Qualifications

Minimum of five (5) years of direct senior living sales experience required.
Proven success in Independent Living, Assisted Living, and/or Memory Care sales environments.
Demonstrated history of achieving occupancy and revenue goals.
Strong closing skills and ability to convert leads into move‑ins.
Experience working within CRM systems and managing sales pipelines.
Strong communication, presentation, and relationship‑building skills.
Ability to work independently while adapting to changing business needs.
Willingness to travel throughout Indiana as needed.
Bachelor's degree in Marketing, Business, Public Relations, or related field preferred.

Ideal Candidate Profile

The ideal candidate is:

A direct seller with a strong closer mentality
Competitive, goal‑oriented, and performance‑driven
Comfortable working in occupancy‑focused environments
Experienced in handling high lead volume and consistent follow‑up
Passionate about helping families navigate senior living decisions
Flexible and adaptable across multiple communities and markets
Motivated by results, accountability, and uncapped earning potential

Compensation Summary

LakeHouse Senior Living is a performance‑driven organization, and the Senior Director of Sales role is designed for a sales leader who thrives in a results‑based environment.

Base Compensation

A competitive base salary that provides stability while leading occupancy growth initiatives and supporting sales performance across Indiana communities.

Incentive & Commission Structure

This is a true pay‑for‑performance role. Commission and bonus opportunities are uncapped, allowing high‑performing sales leaders to significantly increase earnings through strong sales execution, occupancy growth, and sustained community performance.

Additional Support

Mileage and travel reimbursement provided
Opportunity for expanded incentive earnings based on performance and occupancy results

Benefits

Eligible team members are offered a comprehensive benefits package including:

Medical, Dental, and Vision Insurance
Life and Disability Insurance
Paid Time Off and Paid Holidays
401(k) with Company Match
Employee Assistance Program
Professional Development Opportunities

JOB CODE:

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Indianapolis, IN + Multi-Site Support Throughout Indiana

About LakeHouse Senior Living

At LakeHouse Senior Living, we believe senior living is about connection, purpose, and creating communities where residents truly feel at home. Operating Independent Living, Assisted Living, and Memory Care communities across multiple states, LakeHouse is committed to delivering exceptional resident experiences while building high-performing teams that lead with heart, accountability, and excellence.

Recognized as a Great Place to Work® from 2022–2026, LakeHouse continues to grow through strong leadership, operational excellence, and a people-first culture.

Position Summary

The Senior Director of Sales (SDOS) serves as a high-impact sales leader focused on driving occupancy growth, stabilizing communities, and supporting sales performance throughout Indiana. This role is designed for an experienced senior living sales professional who thrives in direct selling environments and has a proven track record of converting leads into move-ins.

The Senior Director of Sales will initially focus on-site Monday through Friday at the Northside Indianapolis community, driving occupancy growth and supporting census stabilization efforts. Once occupancy goals are achieved, this role will transition into supporting additional Indiana communities experiencing sales vacancies, occupancy challenges, onboarding needs, or training opportunities.

The ideal candidate is competitive, goal-oriented, operationally aware, and confident in their ability to close sales and drive results in fast-paced senior living environments.

Essential Duties and Responsibilities

Direct Sales Leadership

Manage the full sales cycle from initial inquiry through move-in.
Conduct professional community tours that create urgency and emotional connection with prospective residents and families.
Build strong customer-focused relationships while guiding prospects through the sales process.
Execute all aspects of the sales process including discovery, overcoming objections, follow-up, and closing techniques.
Maintain consistent lead management and follow-up within the CRM system.
Conduct lease signings and facilitate a seamless move-in experience.
Collaborate with Executive Directors and operational leaders to achieve occupancy and revenue goals.
Provide daily sales updates and communicate occupancy strategy progress to leadership teams.
Pull and analyze sales reports including lead activity, conversion ratios, occupancy trends, and move-in metrics.
Maintain strong accountability around pipeline management and sales execution.

Occupancy Growth & Community Support

Drive census growth through aggressive and strategic sales execution.
Support underperforming communities or communities experiencing leadership vacancies.
Assist with occupancy recovery plans and stabilization efforts.
Evaluate local market conditions and competitive positioning to maximize sales opportunities.
Support communities with event execution, outreach initiatives, and referral development.
Identify sales barriers and develop action plans to improve performance.

External Business Development

Build and maintain relationships with referral sources, hospitals, physicians, rehab centers, and local community partners.
Conduct professional outreach and networking activities to generate qualified leads.
Plan and execute local marketing events and community engagement opportunities.
Properly document referral activities and professional relationships within the CRM system.

Travel & Multi-Site Support

Travel throughout Indiana based on community sales and occupancy needs.
Provide temporary sales coverage during vacancies or transitions.
Support onboarding and mentorship of new Directors of Sales.
Assist with sales process training and accountability initiatives.
Adapt quickly to different communities, operational styles, and market conditions.

Leadership & Professionalism

Participate in leadership meetings and community initiatives as assigned.
Maintain professionalism and integrity in representing LakeHouse Senior Living.
Stay current on senior living industry trends, occupancy strategies, and sales best practices.
Support a culture of accountability, collaboration, and performance excellence.
Perform additional duties as assigned.

Qualifications

Minimum of five (5) years of direct senior living sales experience required.
Proven success in Independent Living, Assisted Living, and/or Memory Care sales environments.
Demonstrated history of achieving occupancy and revenue goals.
Strong closing skills and ability to convert leads into move-ins.
Experience working within CRM systems and managing sales pipelines.
Strong communication, presentation, and relationship-building skills.
Ability to work independently while adapting to changing business needs.
Willingness to travel throughout Indiana as needed.
Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred.

Ideal Candidate Profile

The ideal candidate is:

A direct seller with a strong closer mentality
Competitive, goal-oriented, and performance-driven
Comfortable working in occupancy-focused environments
Experienced in handling high lead volume and consistent follow-up
Passionate about helping families navigate senior living decisions
Flexible and adaptable across multiple communities and markets
Motivated by results, accountability, and uncapped earning potential

Compensation Summary

LakeHouse Senior Living is a performance-driven organization, and the Senior Director of Sales role is designed for a sales leader who thrives in a results-based environment.

Base Compensation

A competitive base salary that provides stability while leading occupancy growth initiatives and supporting sales performance across Indiana communities.

Incentive & Commission Structure

This is a true pay-for-performance role. Commission and bonus opportunities are uncapped, allowing high-performing sales leaders to significantly increase earnings through strong sales execution, occupancy growth, and sustained community performance.

Additional Support

Mileage and travel reimbursement provided
Opportunity for expanded incentive earnings based on performance and occupancy results

Benefits

Eligible team members are offered a comprehensive benefits package including:

Medical, Dental, and Vision Insurance
Life and Disability Insurance
Paid Time Off and Paid Holidays
401(k) with Company Match
Employee Assistance Program
Professional Development Opportunities

Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.

No agencies, please. We do not accept unsolicited resumes from agencies under any circumstances. Agencies should not direct inquiries or resumes to hiring managers.

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Indianapolis, IN + Multi‑Site Support Throughout Indiana

About LakeHouse Senior Living

Recognized as a Great Place to Work ® from 2022–2026, LakeHouse continues to grow through strong leadership, operational excellence, and a people‑first culture.

Position Summary

The ideal candidate is competitive, goal‑oriented, operationally aware, and confident in their ability to close sales and drive results in fast‑paced senior living environments.

Essential Duties And Responsibilities

Direct Sales Leadership: Manage the full sales cycle from initial inquiry through move‑in.
Conduct professional community tours that create urgency and emotional connection with prospective residents and families.
Build strong customer‑focused relationships while guiding prospects through the sales process.
Execute all aspects of the sales process, including discovery, overcoming objections, follow‑up, and closing techniques.
Maintain consistent lead management and follow‑up within the CRM system.
Conduct lease signings and facilitate a seamless move‑in experience.
Collaborate with Executive Directors and operational leaders to achieve occupancy and revenue goals.
Provide daily sales updates and communicate occupancy strategy progress to leadership teams.
Pull and analyze sales reports including lead activity, conversion ratios, occupancy trends, and move‑in metrics.
Maintain strong accountability around pipeline management and sales execution.

Occupancy Growth & Community Support

Drive census growth through aggressive and strategic sales execution.
Support underperforming communities or communities experiencing leadership vacancies.
Assist with occupancy recovery plans and stabilization efforts.
Evaluate local market conditions and competitive positioning to maximize sales opportunities.
Support communities with event execution, outreach initiatives, and referral development.
Identify sales barriers and develop action plans to improve performance.

External Business Development

Build and maintain relationships with referral sources, hospitals, physicians, rehab centers, and local community partners.
Conduct professional outreach and networking activities to generate qualified leads.
Plan and execute local marketing events and community engagement opportunities.
Properly document referral activities and professional relationships within the CRM system.

Travel & Multi‑Site Support

Travel throughout Indiana based on community sales and occupancy needs.
Provide temporary sales coverage during vacancies or transitions.
Support onboarding and mentorship of new Directors of Sales.
Assist with sales process training and accountability initiatives.
Adapt quickly to different communities, operational styles, and market conditions.

Leadership & Professionalism

Participate in leadership meetings and community initiatives as assigned.
Maintain professionalism and integrity in representing LakeHouse Senior Living.
Stay current on senior living industry trends, occupancy strategies, and sales best practices.
Support a culture of accountability, collaboration, and performance excellence.
Perform additional duties as assigned.

Qualifications

Minimum of five (5) years of direct senior living sales experience.
Proven success in Independent Living, Assisted Living, and/or Memory Care sales environments.
Demonstrated history of achieving occupancy and revenue goals.
Strong closing skills and ability to convert leads into move‑ins.
Experience working within CRM systems and managing sales pipelines.
Strong communication, presentation, and relationship‑building skills.
Ability to work independently while adapting to changing business needs.
Willingness to travel throughout Indiana as needed.
Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred.

Ideal Candidate Profile

A direct seller with a strong closer mentality
Competitive, goal‑oriented, and performance‑driven
Comfortable working in occupancy‑focused environments
Experienced in handling high lead volume and consistent follow‑up
Passionate about helping families navigate senior living decisions
Flexible and adaptable across multiple communities and markets
Motivated by results, accountability, and uncapped earning potential

Compensation Summary

LakeHouse Senior Living is a performance‑driven organization, and the Senior Director of Sales role is designed for a sales leader who thrives in a results‑based environment.

Base Compensation

A competitive base salary that provides stability while leading occupancy growth initiatives and supporting sales performance across Indiana communities.

Incentive & Commission Structure

Additional Support

Mileage and travel reimbursement provided
Opportunity for expanded incentive earnings based on performance and occupancy results

Benefits

Medical, Dental, and Vision Insurance
Life and Disability Insurance
Paid Time Off and Paid Holidays
401(k) with Company Match
Employee Assistance Program
Professional Development Opportunities

#J-18808-Ljbffr","Indianapolis, IN + Multi‑Site Support Throughout Indiana About LakeHouse Senior Living At LakeHouse Senior Living, we belie...",[96],["B","3538948806"],"1 months ago","/jobs/3538948806-senior-director-of-sales",{"_67":59,"_68":39,"_69":39,"_70":71,"_72":73,"_74":75,"_76":77},["D",1779815376000],"

About LakeHouse Senior Living

LakeHouse Senior Living operates care and lifestyle‑focused Independent Living, Assisted Living and Memory Care communities across five states, serving thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead. As part of one of the largest senior‑living families in the United States, LakeHouse communities have earned Great Place to Work certifications from 2022–2026.

Position Summary

The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi‑communication platforms to inspire them to move into the community. The DOS connects with new and existing inquiries to convert these leads to move‑ins in order to achieve occupancy targets. The DOS uses industry trends and knowledge of local competitors to create successful sales tactics. Success is measured through sales conversions, revenue optimization, move‑ins, and average daily occupancy.

Responsibilities

Sales

Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and converts those leads into residents of the community using professional selling skills and our sales process.
Builds customer‑focused relationships by advancing the lead through the sales process and gaining customer commitment.
Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.
Manages the sales tracking reports and provides daily updates and conveys all activities to the Executive Director.
Conducts weekly strategy and advisory meetings with the Executive Director.
Communicates sales results to key stakeholders at least one week.
Consistently conducts on‑site walk‑throughs of the community to ensure the tour path and model rooms are ready for the company.
Plans and executes local sales events to generate and convert leads.
Pulls management reports on sales activities, leads, move‑ins, conversions, and critical success factors.
Tracks leads, keeping accurate records of all leads and prospects and all sales activities using a CRM.
Collaborates with the Executive Director and marketing teams in developing marketing tactics to achieve lead goals.

Market Conditions

Conducts quarterly competitive market research, including established communities and new/upcoming communities, product ranking and analysis, and accurately reports data into the competitive market analysis tool.
Prepares general market analysis and develops methodologies for tracking prospective residents and referral sources.
Identifies competitive opportunities and threats and presents strategic alternatives to the Executive Director and Regional Sales Leadership.
Demonstrates a strong understanding of the senior‑living industry and local market conditions.

Revenue Optimization

Strives to meet predetermined monthly sales goals.
Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.
Uses selling skills with prospective residents to achieve everyday matters revenue optimization.
Analyzes and interprets sales metrics to make recommendations on business operations to improve community NOI.
Provides expert advice to both prospective residents and internal and external business partners.

External Business Development

Identifies and develops an effective network of non‑paid referral sources to generate leads and move‑ins.
Plans and executes monthly presentations to professional referral sources.
Leads monthly referral development meetings with the Executive Director and appropriate executive team members to expand the referral network.
Properly documents all networking and professional referral sources in the CRM.

Resident Move‑In Process

Reviews and facilitates the Move‑In Packet with the resident and/or family.
Facilitates and coordinates the Resident Assessment with the clinical team.
Oversees and manages the move‑in process to ensure a smooth transition into the community.
Ensures all state‑mandated paperwork and forms are completed on or before the move‑in date by the family and/or resident.
Coordinates with the Executive Director, Board of Management and Director of Human Resources the resident’s administrative files to ensure they are fully prepared according to state‑specific regulatory requirements, enabling lease signing on the scheduled date without delays.

Leadership and Development

Keeps abreast of professional development in the field by reading, attending conferences and training sessions.
Always acts professionally and honestly in the representation of the community’s concept of senior living.
Actively participates in all community leadership meetings and functions.
Other duties as assigned.

Qualifications

Bachelor’s degree in marketing, business, public relations, or related field preferred.
Two years in marketing/sales in a senior‑living setting preferred.
Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).
Experience working with sales CRM systems, tracking leads and sales activities.

Commission Summary

LakeHouse Senior Living is a performance‑driven organization, and the Director of Sales role is designed for a sales leader who thrives in a results‑based environment. This role rewards strategic thinking, strong leadership, and consistent census growth.

Base Compensation

A competitive base salary that provides stability while you lead the sales strategy, develop your team, and drive occupancy across the community.

Incentive & Commission Structure

This is a true pay‑for‑performance role. Commission and bonus opportunities are uncapped, allowing Directors of Sales to significantly increase earnings through strong sales execution, team performance, and sustained occupancy growth.

Total Earning Potential

High‑performing Directors of Sales regularly achieve more than $80,000 in total annual compensation, with the opportunity to exceed this range based on results and consistency.

Ideal Candidate Profile

We’re seeking a driven sales leader who is competitive, goal‑oriented, and motivated by results. The ideal candidate takes ownership of performance, leads with accountability, and is energized by the opportunity to maximize earnings through success.

Benefits

Eligible team members are offered a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match, Employee Assistance Program and accident insurance policies.

Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.

No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances.

EOE D/V

JOB CODE:

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Newsday Media Group is a locally owned, independent media company grounded in journalistic excellence, integrity, and commitment to the communities it serves. With 19 Pulitzer Prizes and dozens of Emmy Awards, it's one of the most decorated news organizations in the country.

The company is in the middle of a significant transformation, expanding from its newspaper roots into a multimedia operation spanning digital, video, podcasts, live events, and data-driven civic engagement. NMG properties include the flagship Newsday and Newsday.com, NewsdayTV, the Newsday Live events series, and nextLI, a civic research and community forum platform funded by The Rauch Foundation.

A new 130,000-square-foot headquarters in Melville features a broadcast-quality TV studio and multimedia production space. Newsday Live produces a growing calendar of food and wine tastings, author talks, sports Q&As, concerts, and community events. Feed Me, the company's food and dining vertical, includes a web series, quarterly print magazine, and restaurant coverage. Brand 360, the in-house content studio, partners with advertisers across healthcare, education, energy, tourism, and retail.

Newsday's investigative unit has driven real-world change, from prompting schools to replace unsafe football helmets to contributing reporting that led to federal corruption convictions. Community programs include the Newsday Marching Band Festival, CheerFest, Scholar-Artist honors, and partnerships with local nonprofits focused on hunger, housing, youth education, and child welfare.

For people who care about local journalism, multimedia storytelling, and community impact, Newsday is doing the work at scale.

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The Sales Coordinator plays a critical role in supporting the communitys occupancy goals by creating strong first impressions and guiding prospective residents and families through the early stages of the decision-making process. This position blend Sales Coordinator, Sales, Senior, Coordinator, Customer Experience, Operations, Technology

","descriptionText","Sales Coordinator - Senior Living LakeHouse Senior Living Sales & Business Development The Sales Coordinator plays a critical role in supporting the communitys occupancy goals by creating strong first impressions and guiding prospective residents and families through the early stages of the decision-making process. This position blend Sales Coordinator, Sales, Senior, Coordinator, Customer Experience, Operations, Technology","

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