Job Title : Social Media Coordinator
Location : New York, NY 10001 (Hybrid)
Duration : 12 Months
Shift Details : On-Site
Job Description :
- Drive brand conversation and engagement across TikTok, Instagram, YouTube, and emerging social platforms by identifying trends, viral moments, and culturally relevant content opportunities.
- Execute influencer advocacy and surprise & delight campaigns through personalized gifting, creator outreach, and large-scale product seeding programs to increase organic brand love and UGC.
- Manage community engagement by responding to comments and DMs in a witty, on-brand voice while fostering authentic relationships with consumers and creators.
- Monitor social listening insights, competitor activity, and consumer sentiment to provide weekly trend reports and actionable recommendations to the marketing team.
- Coordinate cross-functionally with internal marketing teams and influencer/PR agencies to manage talent lists, product inventory, gifting logistics, and campaign execution.
- Track campaign performance, gifting ROI, and inventory management while ensuring agility in executing fast-paced, trend-driven brand engagement initiatives.