Customer Marketing Director – Access, Gastroenterology
Overview
Genentech’s Marketing organization drives decisions through an insight‑driven strategy that communicates the full value proposition across payers, health systems, prescribers, and patients. The Marketing Director will launch a new GI product in ulcerative colitis, a dual‑route molecule that will be the first commercial launch with gastroenterologists in the pipeline.
Key Responsibilities
- Lead the launch access team and develop an integrated customer marketing strategy for payer/provider and pharmacy benefit (PartD) markets.
- Design and execute customer engagement campaigns across multiple channels, ensuring compliance with regulatory and promotional review requirements.
- Collaborate with internal partners and external agencies to optimize access tools such as starter and bridge programs, and to streamline the delivery of services to HCPs and patients.
- Partner with analytics and operations teams to measure marketing performance through leading and lagging customer‑satisfaction indicators and adjust tactics for continuous improvement.
- Manage media budgets and Agency of Record spend, overseeing campaign performance and ROI.
- Develop and mentor a team of Customer Marketers, planning capacity, providing coaching, and fostering a collaborative culture.
- Serve as a strategic advisor to the Executive Marketing Director and other senior marketers, influencing long‑term brand goals and cross‑functional initiatives.
Qualifications – Minimum
- Bachelor’s degree.
- 8+ years of experience, 6+ in commercial marketing, sales, or market‑access roles; at least 2 years in marketing.
- Experience owning tactics from strategy through execution and sustaining business outcomes.
- Pharmacy‑benefit/PartD access and payer experience.
- Track record of coaching and leading marketing teams or projects.
Desired Qualifications – Additional
- MBA or related graduate degree.
- Progressive marketing experience in omnichannel or digital roles.
- Strong customer‑understanding, persona development, and segmentation skills.
- Evidence of measuring ROI and optimizing investment across campaigns.
- Experience in biosimilar and innovator marketplaces, and with physician rebate programs and payer negotiations.
- Strategic thinking and ability to balance short‑term profitability with long‑term growth.
- Understanding of access execution (BEMs, NAMs, FRMs) across all customer segments.
Location & Compensation
South San Francisco, CA. Salary range: $189,600 – $352,200 plus discretionary annual bonus. Benefits status detailed in the company benefits portal.
Equal Opportunity Employer
Genentech is an equal‑opportunity employer. We are committed to hiring, promoting, and treating all employees and candidates on the basis of merit, qualifications, and competence. Discrimination on the basis of veteran status, disability, and other protected categories is prohibited in accordance with all applicable federal, state, and local laws. If you require an accommodation, please submit an online application with requested accommodations. Genentech is an equal‑opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence.
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