Marketing Manager

Marketing Manager - Position Description

PIE’S COMMITMENT TO EQUAL EMPLOYMENT OPPORTUNITY
PIE is committed to creating an equitable, inclusive, diverse and sustainable work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, marital status, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, political affiliation, or veteran status.

We believe that corporations’ bad behavior disproportionately hurts the most marginalized people in society – including people of color, women, and LGBTQ+ people. We believe efforts to make our company more diverse, equitable, and inclusive are central to the success of our business. We strongly encourage applications from people with these identities or who are members of other marginalized communities.

POSITION DESCRIPTION
The Marketing Manager at PIE is responsible for helping shape how PIE shows up in the market and enabling firm growth in close partnership with Business Development, Account Growth, and Client Experience. This role supports PIE’s marketing strategy, brand positioning, content and messaging, digital presence, and marketing operations, with a strong focus on translating leadership vision into clear, compelling, market-facing communication.

This is a hands‑on, player‑coach role for a senior marketing leader with professional services experience who understands long, relationship-driven sales cycles and the role marketing plays in building credibility, clarity, and trust. While the Managing Director and Chief Client Officer set overall vision and direction, this role is responsible for translating executive vision and marketing strategy into an integrated marketing action plan. The marketing manager will build, prioritize, and execute the marketing strategy that brings that vision to life day to day.

The Marketing Manager serves as the strategic bridge between PIE’s services and the market and is expected to personally own critical elements of writing, positioning, editing, content development, and campaign execution, in addition to leading and developing the marketing team.

BREAKDOWN OF DUTIES AND RESPONSIBILITIES
Growth & Business Development Partnership

Partner closely with Business Development, Account Growth, and Service Line leaders to support revenue growth across existing and emerging offerings.

Tracking and Performance

Define and track meaningful marketing performance indicators appropriate for professional services and long sales cycles

Develop executive-ready reporting that connects activity to engagement, influence, and brand momentum

Drive meaningful visibility and inbound impact within a disciplined, ROI-minded marketing budget

Growth Engine Summit

Manage PIE’s annual Growth Engine Summit including the development of clear KPIs and execution against those KPIs

Support PIE’s brand presence across event lifecycle including invites, event experience and follow-ups

Account-based Marketing

Develop and execute an account-based marketing (ABM) approach for priority accounts, including:

Defining the ABM framework and targeting strategy

Deep partnership with BD and Account Growth to understand account context, relationship maturity, and growth opportunities

Developing tailored positioning and messaging aligned to each account’s goals and challenges

Client Proof & Brand Engagement

Case Studies and Client Success Stories

Own the development of client success stories, case studies, and proof points.

Translate client work into compelling, market-ready narratives while respecting confidentiality and own the development of client success stories, case studies, and proof points

Partner with Client Experience and Service Line leaders to capture outcomes, insights, and moments that matter

Brand Experience and Consistency

Oversee programs that shape how clients and executive participants experience the PIE brand beyond delivery, including:

PIE-branded events and programs

Gifting, swag, and special moments

Includes responsibility for annual holiday gifts

Partner closely with the Head of Client Experience to ensure a cohesive and elevated brand experience throughout the client lifecycle of delivery

Ensure brand consistency and quality across channels, offerings, and client touchpoints. Ensure the brand reflects PIE’s credibility, differentiation, and leadership in professional services growth.

Author Eminence and Book Promotion

Capitalize on PIE’s three books and in-house authors to support PIE’s brand and credibility in the market, driving outbound distribution of PIE’s publications.

Build and execute a plan to drive author eminence in the market through digital channels or speaking engagements.

Employer Brand

Responsible for maintaining a strong employer brand that is consistent and aligned with leadership and engages current and future employees in an authentic way.

Including but not limited to community-based engagement opportunities, volunteering, sponsorships, conference presences, job fairs, etc.

Responsible for submitting annually to awards and recognition vehicles (Example: Top Workplaces, Consulting Magazine, etc.)

Annual Report

Responsible for the leading the team that delivers PIE’s Annual Report, in line with B Corp Certification.

Service Offering Positioning

Service Line Positioning

Support the positioning and messaging for PIE’s services, programs, and offerings

Translate complex, relationship-driven work into clear, compelling value propositions for senior decision-makers

Partner with Service Line leaders to refine how offerings are described, packaged, and brought to market

Support the launch, evolution, and refinement of services with cohesive positioning and go-to-market planning

Material Development and Oversight

Develop and consistently update marketing-ready language and materials that BD and Account Growth teams can use confidently and consistently including slide decks, proposal templates, one-pagers and case studies.

Apply an analytical lens to how PIE shows up in the market with a focus on consistent storytelling that reflects how PIE clients buy PIE services.

Digital Content, Inbound & Channel Strategy

Marketing Content

Lead the development of marketing content and a content calendar that directly enables growth. This role will have direct oversight over all marketing content from both a graphic design and copy perspective and work alongside a team of writers, content producers, and designers to generate and continuously update the following:

Thought leadership

Microsites (for PIE and clients)

Voice of the client pieces

Service-line specific content

Newsletter and website/blog postings

Social media presence and strategy (LinkedIn)

Website: Own and manage the PIE website(s), including messaging, structure, and ongoing optimization

Podcast Management – The PIE-cast

Manage delivery, execution, and success of the PIE-cast as a tool to support PIE’s marketing strategy and goals, ensuring consistent publication, a strong suite of guests, and growth YOY of listenership and engagement.

Content Review and Copy‑Editing

Personally review, edit, and refine external-facing copy to ensure clarity, consistency, and a strong, differentiated point of view.

Ensure consistent visual experience for those who engage with PIE content.

Website Refresh

Support and execute PIE’s brand and website refresh, including managing any external vendors

Channel Strategy

Oversee PIE’s channel strategy across owned, earned, and shared platforms, including:

LinkedIn and social presence and engagement

Searchability, discoverability, and emerging AEO/GEO considerations

Distribution and amplification of thought leadership and client stories

Marketing Leadership & Operations

Prioritization and Roadmap

Manage marketing priorities and resource allocation

Team Leadership

Lead and develop internal and external marketing resources, including:

Social Media Coordinator

Graphic Design & Marketing Coordinator

External partners and agencies

Marketing Operations

Serve as the final gatekeeper for messaging, positioning, and external-facing quality

Establish clear workflows, operating rhythms, and prioritization to keep marketing focused on growth impact

Balance strategic leadership with hands‑on contribution, particularly in writing, positioning, editing, and content development

We all wear many hats at PIE – complete other duties and responsibilities as assigned.

INITIAL FOCUS & EARLY PRIORITIES

Build strong working relationships with Business Development, Account Growth, Service Line leaders, and Client Experience

Develop a deep understanding of PIE’s services, clients, pipeline, and growth goals

Clarify and standardize core messaging and value propositions across marketing and BD materials

Establish clear content, channel, and ABM strategies aligned to growth priorities

Audit and elevate existing marketing and service-line materials

Define marketing metrics, workflows, and operating cadence

WHAT SUCCESS LOOKS LIKE

YOY increase in marketing qualified leads and new business influenced or generated by marketing activities.

Strong alignment between Marketing, Business Development, Account Growth, and Client Experience, with account and sales teams feeling well supported/enabled by marketing

Clearer market understanding of PIE’s value and services

Consistent, high-quality marketing and BD materials that support growth conversations

A cohesive, differentiated brand and client experience

Marketing viewed internally as a strategic driver of growth, not a support function

QUALIFICATIONS

We are looking for motivated individuals who embrace responsibility, have a keen eye for detail, can manage multiple projects simultaneously, perform well under pressure, and can effectively lead and motivate a team of individuals.

5–10+ years of marketing experience, ideally in professional services or complex B2B environments

Proven experience partnering closely with Business Development or sales teams

Strong background in service marketing, positioning, and go‑to‑market strategy

Exceptional writing and editing skills, with the ability to independently develop executive-ready content

Current fluency in AI, digital marketing, social metrics, discoverability, and emerging AEO/GEO considerations

High judgment, strong taste, and comfort operating with limited budgets and high expectations

Comfortable influencing senior stakeholders and driving consistency across leaders.

This role is central to PIE’s next chapter and will play a critical part in how the firm grows, evolves its brand, and deepens its impact with clients.

A bachelor’s degree is preferred for this position. Strong project and client management experience and proficiency in Microsoft Office (Excel, Word, Outlook) and Salesforce are preferred. PIE operates on Microsoft 365 platforms. If you meet at least 75% of the qualifications, we strongly encourage you to apply, let’s talk!

SALES RANGE
Competitive DOQ

HOURS
Full-time. General Hours of Operation: 7:00 AM – 4:00 PM MT, Monday through Friday. Our work occasionally requires tasks outside of general office hours. PIE allows employees to adjust their schedules accordingly.

POSITION LOCATION
We are looking for candidates to work with us in Bozeman, Montana but are open to considering those who would operate in a hybrid capacity.

BENEFITS
Employer-sponsored Health/Dental/Vision/Long Term Disability/Life Insurance, Retirement Contribution, PTO, Paid Holidays (including a 2-week paid winter break), Professional Development Opportunities, Paid Parental Leave, Flexible Schedules, Bonus Potential, Travel Opportunities, Paid Volunteer Time, Charitable Donation Program, Wellness Benefit

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