Digital Marketing Manager

We’re seeking a strategic, analytical, and hands‑on Digital Marketing Manager to drive enterprise‑level growth through performance‑focused digital marketing across the COVE Animal Health network. This role owns the strategy, execution, optimization, and measurement of digital channels, with a strong focus on paid search, paid social, analytics, attribution, and conversion optimization.

You’ll partner closely with marketing leadership, regional teams, and operations leaders to turn business priorities into measurable digital programs that drive new client acquisition, referral engagement, and service‑line growth.

Success in this role is measured by efficiency, pipeline contribution, conversion performance, and visibility into how digital marketing impacts revenue.

What You’ll Do
Digital Strategy & Demand Generation

Develop and execute enterprise digital marketing strategies aligned with regional and service‑line growth goals

Apply demand generation principles to capture high‑intent audiences and convert interest into measurable business growth

Conduct market and competitor analysis to identify opportunities and guide channel strategy

Partner with marketing leadership and operations teams to translate business objectives into actionable digital marketing plans

Own paid search and paid social strategy, including campaign structure, optimization, testing, and scaling

Oversee integrated digital programs across paid media, web experiences, and lifecycle touchpoints

Optimize landing pages and conversion pathways to improve lead quality, booked appointments, and acquisition efficiency

Support new hospital openings, service‑line launches, and referral growth initiatives through digital activation

Evaluate and test emerging channels, platforms, and tactics to stay ahead of market trends

Analytics, Attribution & Reporting

Own enterprise digital measurement and attribution across phone, form, QR, and booking conversions

Build and maintain dashboards that connect digital performance to pipeline, revenue, and operational outcomes

Manage call tracking strategy, including CallRail setup, attribution modeling, and CRM integration

Translate performance data into actionable insights and optimization recommendations

Ensure consistency in tracking, KPIs, and reporting across regions and campaigns

Budget Management

Execute and optimize digital spend within an approved enterprise budget

Monitor pacing, performance, and channel efficiency across multiple regions and service lines

Surface risks, opportunities, and strategic insights to support future budget planning

Brand & Execution Standards

Ensure all digital marketing aligns with enterprise and regional brand standards

Partner with creative and leadership teams to ensure campaigns are effective, human, and on‑brand

Maintain high standards of execution across all digital marketing initiatives

What Success Looks Like

Measurable growth in new clients driven by digital marketing programs

Strong contribution of digital channels to enterprise pipeline and revenue

Improved conversion rates from high‑intent leads to booked appointments

Reduced customer acquisition costs and improved ROAS

Clear, consistent reporting that supports confident, data‑driven decision‑making

What We’re Looking For

5–7+ years of experience in digital marketing, with deep expertise in paid search and paid social

Experience managing large, multi‑region digital marketing programs with established budgets

Strong analytical and technical skills, including:

Google Ads

Meta Ads Manager

GA4

CallRail

HubSpot CRM

Strong understanding of attribution, conversion tracking, and marketing analytics

Ability to clearly connect marketing performance to pipeline and revenue outcomes

Experience in healthcare, veterinary medicine, or multi‑location service organizations preferred

Collaborative, solutions‑oriented mindset with strong communication skills

Highly organized with the ability to manage multiple priorities in a fast‑paced, growth‑focused environment

Why Join COVE

Competitive compensation

Medical, dental, and vision insurance

401(k) with company match

Paid time off and paid holidays

Continuing education and professional development support

Collaborative, growth‑focused culture

Salary $90,000-$100,000/year

Opportunities for career advancement within a growing organization

COVE Animal Health is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and encourage candidates from all backgrounds to apply.

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