Marketing Manager

PLEASE NOTE:

This position is onsite, Monday - Friday, in the city of Orange, CA. No Hybrid is offered at this time.

Solaris Paper

is one of the largest tissue companies in the US with manufacturing sites in California, Oklahoma, and Virginia. Our products are sold in omni channel - away from home (AFH), retail private label (PL) and retail branded (FIORA), with strong growth across the channels.

Solaris Paper is part of Asia Pulp & Paper (APP), a distinguished leader in the global paper industry, boasting a workforce exceeding 100,000 individuals. With a presence in over 150 countries and state-of-the-art manufacturing facilities strategically positioned across the globe, APP's exceptional products have earned worldwide acclaim.

Position Summary
The Marketing Manager is responsible for leading brand and category management initiatives within the Tissue & Towel portfolio, including ownership of dispensing systems strategy and execution. This role drives commercial success through strategic marketing, sales enablement, and cross-functional leadership, while managing and developing a team of marketing coordinators. The position partners closely with Sales, Product Development, Supply Chain, and external agencies to deliver impactful go-to-market strategies and best-in-class execution.

Brand & Category Management

Lead the development and execution of brand and category strategies for Tissue & Towel products within the AFH/commercial segment: Livi VPG, Livi VPG Select, Livi Ultra-Premium, and LoCor products/dispensing systems

Work with Product Management to analyze market trends, competitive landscape, and customer insights to identify growth opportunities

Partner with Sales and Finance to support pricing strategies, product positioning, and portfolio optimization

Drive new product launches and lifecycle management, ensuring alignment with business objectives

Project Management

Support AFH leadership in the execution of key initiatives and strategic projects

Actively participate in weekly cross-functional project meetings as required

Drive project timelines, accountability, and deliverables across Marketing and Product Development

Lead documentation and process management for product development initiatives, ensuring clarity, consistency, and compliance

Coordinate cross-functional teams to ensure successful execution of product launches and updates

Media Campaigns & Trade Shows

Support development of content and materials for media campaigns and industry publications

Coordinate trade show planning and execution, including communications across internal teams and external partners

Manage logistics for product samples and marketing materials to trade show locations

Collaborate with agencies and consultants to ensure successful event execution

Manage, mentor, and develop two Marketing Coordinators, providing clear direction, prioritization, and performance feedback

Delegate project work effectively while ensuring high-quality execution and on-time delivery

Establish team processes and workflows to improve efficiency and scalability

Qualifications

Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

8-10+ years of marketing experience, preferably within tissue, paper, CPG, or AFH industries

Experience managing direct reports and developing team members

Strong background in brand management, category management, and sales enablement

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