Marketing Communications Specialist

About AAPC
AAPC is a leading organization in the healthcare industry, dedicated to providing top-tier education, certification, and resources for healthcare professionals. We foster a culture of humility, support, drive, transparency, and innovation—values that guide everything we do.

Location
Remote, with preference for candidates based in the Salt Lake City, Utah area. Occasional in-person attendance at company events and on-site projects will be expected.

Position Summary
We are seeking a proactive, organized, and creative

Marketing Communications Specialist

to support day-to-day marketing communications efforts across social media, content development, community engagement, and brand reputation. This role will help manage the execution of our social media strategy, coordinate content with internal stakeholders, support community and reputation management efforts, and assist in the creation of written and visual content.

The ideal candidate is a strong communicator who is detail-oriented, collaborative, and comfortable juggling multiple projects at once. This person should be equally comfortable scheduling social posts, editing short‑form videos, writing polished copy, and working cross-functionally with product marketers and other departments to bring content ideas to life.

Key Responsibilities

Help manage the social media content calendar, including planning, organization, and day‑to‑day upkeep

Schedule and publish social media posts across platforms according to approved content plans

Coordinate with product marketing and internal departments to gather content needs, project updates, campaign details, and promotional opportunities

Assist in developing social media copy, captions, post variations, and supporting written content that aligns with brand voice and campaign goals

Support community management by monitoring comments, messages, tags, and conversations across social platforms

Help identify, elevate, and respond appropriately to reputation management issues, audience concerns, and community questions

Assist in tracking content deadlines, deliverables, and approvals to ensure smooth execution of communications projects

Edit short‑form videos and social media content for use across digital channels

Create basic graphics and visual assets for social media, promotional needs, and internal marketing support

Draft and edit written materials such as press releases, social captions, promotional copy, blog support content, and other marketing communications as needed

Help maintain brand consistency across messaging, visuals, and public‑facing communications

Collaborate with team members to support campaigns, launches, events, and communication initiatives

Stay current on social media trends, content formats, and audience engagement best practices

Qualifications

Bachelor’s degree in marketing, communications, public relations, journalism, or a related field, or equivalent professional experience

2+ years of experience in marketing, communications, social media, public relations, or content creation

Strong writing, editing, and proofreading skills

Experience managing or supporting social media calendars and publishing workflows

Familiarity with social media platforms and platform best practices

Experience coordinating with multiple stakeholders and managing deadlines across projects

Basic video editing experience for social or digital content

Basic graphic design skills and familiarity with design tools such as Canva and/or Adobe Creative Suite

Ability to communicate professionally and effectively with internal teams and external audiences

Strong organizational skills and close attention to detail

Ability to work independently while also collaborating well with a team

Preferred Qualifications

Experience with community management or online reputation management

Experience writing press releases or supporting public relations efforts

Familiarity with social media scheduling and analytics tools

Experience working in a brand, agency, association, healthcare, education, or professional services environment

Working knowledge of short‑form video trends and content optimization for social platforms

Success in This Role Looks Like

Social media content is organized, scheduled, and published on time

Internal teams feel supported and communication projects move smoothly

Community interactions are handled professionally and consistently

Content is on‑brand, polished, and aligned with strategic priorities

The marketing communications team is able to operate more efficiently because of strong executional support

What We Offer

Competitive compensation commensurate with experience

Comprehensive benefits package including medical, dental and vision insurance

Health Savings Account

Generous PTO and Holiday Pay

401(k) retirement plan

Equal Opportunity Employer
AAPC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices based on race, sex, age, disability, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above‑listed items.

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