Manager Of Content Strategy

Manager Of Content Strategy

R0010273
Tampa

If you are a current University of Tampa student, please searchfor and apply to student jobs

here

via Workday. Jobapplications for current students will not be considered ifsubmitted through the external career center.

Position Details

The Manager of Content Strategy serves as the University of Tampa'sinstitutional narrative and brand content leader. This role isresponsible for defining, stewarding, and activating theuniversity's core brand story-ensuring that UTampa's priorities,strengths, and differentiators are communicated with clarity,consistency, and strategic intent across campaigns, platforms, andaudiences.

Operating at a strategic level, the Manager of Content Strategytranslates institutional vision, market insight, and leadershippriorities into message architecture, priority storylines, andcontent frameworks that guide execution across web, editorial,digital, and campaign communications. The role plays a central partin advancing brand marketing, reputation building, enrollment, andphilanthropy through disciplined narrative strategy and high-impactstorytelling.

In addition to producing select, high-visibility content, theManager leads content planning and governance, establishesstandards for voice and narrative consistency, and providesstrategic direction to writers and content practitioners. The rolesupervises the Content Strategist and ensures that web and digitalcontent execution aligns with brand strategy, campaign priorities,and institutional goals. Success is measured by brand clarity,narrative coherence, and the effectiveness of storytelling inadvancing UTampa's visibility, enrollment outcomes, andphilanthropic engagement.

Key Responsibilities

Institutional Narrative and Brand Strategy

Define and maintain UTampa's institutional narrative, includingbrand pillars, messaging frameworks, and value propositions.

Translate institutional priorities, academic strengths, andmarket positioning into clear, differentiated storylines.

Ensure consistent brand meaning and message hierarchy acrossenrollment, advancement, media, and digital communications.

Identify narrative gaps or misalignment and recommendcorrective strategies.

Content Strategy and Campaign Leadership

Lead brand-level content strategy for priority initiatives,campaigns, and institutional storytelling efforts.

Develop narrative briefs, content frameworks, and thematic arcsthat guide execution across channels.

Partner with Enrollment and Advancement leaders to alignstorytelling with recruitment, yield, and fundraising goals.

Establish annual and campaign-based content priorities tied toinstitutional objectives.

Writing and Editorial Leadership

Produce select high-impact content, including brand stories,feature narratives, leadership communications, and campaignmessaging.

Conduct interviews and research to develop accurate,compelling, and strategically aligned content.

Provide editorial direction and strategic review for majorinitiatives without functioning as a line editor.

Content Governance and Brand Stewardship

Establish and maintain standards for voice, tone, narrativealignment, and content quality.

Serve as a strategic advisor to campus leaders on messageclarity and storytelling alignment.

Develop messaging toolkits, narrative guidance, and bestpractices to enable campus partners.

Ensure all content reflects UTampa's mission, values, andstrategic priorities.

Team Leadership and Collaboration

Supervise and mentor the Content Strategist, setting clearexpectations and strategic direction.

Collaborate closely with the Editorial Director, Director ofDigital Strategy and Communications, Director of Creative &Brand Services, and Social Media Manager to ensure integratedstorytelling.

Serve as a strategic partner to Academic Affairs, Enrollment,Advancement, and senior leadership.

Qualifications

Bachelor's degree in communications, journalism, marketing,English, or a related field; master's degree preferred.

Seven or more years of experience in content strategy, brandstorytelling, or strategic communications.

Demonstrated success developing institutional or brandnarratives across diverse audiences.

Exceptional writing, editing, and storytelling ability.

Strong strategic thinking and ability to translate vision intoactionable frameworks.

Experience in higher education or mission-driven organizationspreferred.

Success Indicators

Clear articulation and consistent application of UTampa's brandnarrative across channels.

Strong alignment of storytelling with enrollment, advancement,and reputation goals.

Improved coherence and impact of institutional campaigns andpriority initiatives.

Positive feedback from senior leadership and campus partnersregarding message clarity and strategic value.

Submission Guidelines

To receive full consideration for employment with The University ofTampa, please be sure to submit/upload required documents for thisposition at time of application submission.

Requireddocuments should be submitted in the attachment box at the bottomof the "My Experience" page of the application before continuingthrough the application.

Background Check Requirements

Finalists may be required to submit to a criminal background check.Some positions may also require a motor vehicle report and/or acredit report.

Additional Information

This description is intended to be generic in nature. It is not todetermine specific duties and responsibilities for any particularposition. Essential functions and overtime eligibility may varybased on the specific task assigned to the position.

To apply, visit

https://utampa.wd1.myworkdayjobs.com/en-US/Staff/job/Tampa/Manager-of-Content-Strategy_R0010273 .

jeid-84455057a3e98b47981da2d6c8d51aaf

#J-18808-Ljbffr