Content & Community Marketing Lead

Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golfer’s World, Play Baseball and Play Softball, five of America’s leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 45 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, tgw.com, saltstrong.com, playbaseball.com and playsoftball.com.

About the position
We are looking for a

Content & Community Marketing Lead

to support the creation of engaging content and help build an active, loyal community around our brand. This role is perfect for someone who is equal parts creative and organized—someone who enjoys storytelling, social engagement, and bringing people together.

You’ll work closely with marketing, content, and community leaders to execute campaigns, manage day-to-day community interactions, and keep our content engine running smoothly.

Responsibilities and duties
Content Creation & Coordination

Assist in creating and publishing content across social, blog, email, and community channels

Coordinate the

content calendar

and ensure timely delivery of assets

Support development of short-form content (social posts, emails, newsletters, UGC highlights)

Help repurpose creator and customer content across platforms

Community Engagement

Manage day-to-day activity in community spaces (e.g., youtube, Facebook, forums, social comments)

Respond to comments, questions, and conversations in a timely and brand-aligned way

Identify and engage active members, advocates, and contributors

Support community initiatives such as AMAs, challenges, and events

Campaign & Program Support

Assist with execution of

creator collaborations, campaigns, and launches

Coordinate logistics for community events (virtual or in-person)

Help onboard creators, ambassadors, or community members into programs

Analytics & Reporting

Track performance metrics across content and community channelseu

Compile reports on engagement, growth, and campaign performance

Surface insights and trends to improve future content and engagement strategies

Operations & Collaboration

Maintain tools and systems (content calendars, community platforms, project trackers)

Collaborate cross-functionally with marketing, product, and customer success teams

Ensure brand voice and messaging consistency across all touchpoints

Qualifications and experience
What We’re Looking For

1–4 years of experience in

content marketing, social media, or community management

Strong written communication skills with an eye for brand voice and tone

Passion for

social media, online communities, and digital culture

Highly organized with the ability to manage multiple projects at once

Comfortable engaging directly with customers and creators

Nice to Have

Experience managing communities on platforms like Slack, Discord, or Reddit

Familiarity with content and social tools (e.g., Hootsuite, Sprout, Notion, Canva)

Experience supporting influencer or creator campaigns

Basic understanding of analytics tools (Google Analytics, social insights, etc.)

Salary range for this position is $55k - 85k depending on relevant experience.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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