Senior Digital Product Manager & Strategy Lead

Assistant Vice President, Digital Product Manager

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Job Req Id:

26939670
Location(s):

Kowloon, Kowloon City, Hong Kong SAR
Job Type:

On-Site/Resident
Posted:

Feb. 26, 2026
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Job Overview

We are seeking an experienced and dynamic Digital Product Manager to drive the strategy, roadmap, and execution for key digital product capabilities . Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and workflow for the area or function. Integrates subject matter and industry expertise within a defined area.

The ideal candidate will be a customer-centric leader who can translate business needs into technical requirements, manage product backlogs, and collaborate effectively with cross-functional teams to deliver innovative and impactful digital solutions based in Hong Kong.

Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Strong communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits. Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.

Responsibilities:
Plays a key role in developing and managing the implementation of the digital product suite for new and existing customers across businesses
Works across multiple lines of business to deliver value added enhancement to the customer engagement platforms
Enhance customer experience across online and offline assets through testing, personalization and automation of customer journeys
Establish and manage robust processes for collecting, analyzing, and prioritizing client feedback. Translate insights from feedback into actionable product enhancements and new feature development.
Performs project management on small to medium scale projects from inception through to delivery
Supports the product and partner teams in the development of digital tools and all digital assets providing guidance on best practice and upcoming market trends/opportunities
Brings innovations in tools to improve responses and design
Manages key projects/digital initiatives and delivers positive outcomes in line with business deadlines
Meet Key Performance Indicators; meet Customer Satisfaction and Net Promotor Score goals
Co-manage digital channels, innovating to deliver a remarkable customer experience, drive conversion and better engagement with the brand and products
Track and manage production issues and work with relevant technology and local teams to expedite solutions
Support monthly releases and perform business sanity testing
Provide Subject Matter Expertise and direction for insights gained from experience on digital product project delivery
Attend digital industry events and courses to remain up to date with industry trends and innovation; share relevant learnings and opportunities with the digital community
Develop and deliver world class digital program and functionality delivery
Prepare consistent and uniform reporting outputs that provide direction for optimization
Provide accurate and valuable MIS for key stakeholders to ensure a Digital first approach to all activities
Work as problem solver for key initiatives across multiple business areas to deliver digital projects
Leverage local, regional and global relationships to ensure delivery of key projects and initiatives
Maintain relationships with key stakeholders across the business
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:
5-8 years of experience
Experience working within a Product Management role within a large institution
Excellent numerical/analytical capability
Consistently demonstrates clear and concise written and verbal communication
High level of proficiency in Microsoft Office applications
Ability to think strategically and then execute upon that design
Proven ability to plan and coordinate multiple streams of work to effectively deliver high-quality, sustainable results as required by the business
Ability to handle multiple tasks and prioritize workload
Lateral thinker who demonstrates drive and commitment to delivering innovative solutions
Customer-centric
Adaptable and resilient

Education:
Bachelor’s/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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Job Family Group:
Product Management and Development

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Job Family:
Digital Product Management

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Time Type:
Full time

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Most Relevant Skills
Please see the requirements listed above. ------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
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