Freelance Social Media Marketer (Book Launch Campaign)

Responsibilities

Manage and execute day-to-day social media marketing activities across key platforms

Create, schedule, and publish engaging content to support book promotion campaigns

Support awareness and attendance for book launches, signings, and promotional events

Coordinate closely with the client team on campaign messaging and timelines.

Engage with online audiences and help build community visibility around the book.

Collaborate with PR and event stakeholders to align promotional efforts.

Identify opportunities to grow reach and engagement organically.

Track campaign performance and provide recommendations where needed.

Requirements

Experience in social media marketing, digital marketing, or content marketing.

Strong understanding of Instagram, Facebook, TikTok, X, and other social platforms.

Experience supporting launches, media campaigns, entertainment, publishing, or lifestyle brands is preferred.

Excellent communication and organisational skills.

Comfortable working independently in a freelance environment

Familiarity with Canva, scheduling tools, and light content editing is a plus.

Preferred Background

Experience working with authors, creators, publishers, events, or media campaigns.

Strong copywriting and audience engagement skills

U.S.-based candidates preferred

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