Automotive Marketing Director - Steve Padgett's Honda of Lake Murray

Job Description
Marketing Director - Steve Padgett's Honda of Lake Murray

Are You PASSIONATE About Digital Marketing?

Are You a Recent College Graduate Looking to MAKE YOUR MARK?

Are you READY to Start Your Digital Marketing CAREER?

If so, we have the HOME for you!

Steve Padgett's Honda of Lake Murray

is currently looking for an exceptional candidate to join our team as a

Marketing Specialist!

Join a market leader.

Steve Padgett's Honda of Lake Murray

is a premier automotive franchise recognized for unparalleled excellence. We are a proud

5-time winner of the Honda President's Award

and a recipient of the prestigious

JD Power Dealer of Excellence

award. We pride ourselves on a culture of high performance, integrity, and innovation.

We are seeking a visionary Marketing Director to lead our brand into its next chapter of growth. You will develop and execute comprehensive marketing strategies designed to drive showroom traffic, increase vehicle sales, and enhance brand visibility. This role requires a blend of creative storytelling and data-driven precision to maximize ROI across all channels.

We are offering a competitive hourly wage with huge growth potential and a comprehensive benefits package. As well as a fun, high energy, SUPPORTIVE work environment with tremendous leadership.

We Offer:
•

$60,000 - $80,000 annual earning potential
• Competitive Pay Structure: Generous base salary with monthly/quarterly performance bonuses based on dealership KPIs and ROI targets.
• Comprehensive Health Coverage: Medical, dental, and vision insurance plans available for you and your family.
• Retirement Security: 401(k) plan with company matching to help you invest in your future.
• Paid Time Off: Accrued vacation time and paid holidays.
• Professional Development: Ongoing training and budget for certifications in digital marketing, AI technologies, and automotive industry conferences.
• Employee Perks: Employee discounts on vehicle purchases, parts, and service.
• Modern Work Environment: Direct reporting to the Dealer Principal in a state-of-the-art facility with a culture of excellence and local market leadership.

Responsibilities:
•

Strategic Planning:

Create and implement short- and long-range marketing plans to ensure dealership profitability and market share growth.
•

AI Integration:

Research, implement, and manage

AI-driven tools

to automate workflows, personalize customer outreach, and improve overall operational efficiency and productivity.
•

Digital & Traditional Advertising:

Oversee a 360-degree strategy including social media, SEO/SEM, website content, email marketing, radio, TV, and direct mail.
•

Performance Tracking:

Analyze advertising ROI, website traffic, and market trends to pivot strategies in real-time.
•

Budget Management:

Develop and manage monthly and annual budgets, ensuring high-impact, cost-effective campaigns.
•

Vendor & Agency Management:

Serve as the primary point of contact for external advertising agencies and creative teams.
•

Internal Collaboration:

Work directly with Dealer and leadership team to align marketing efforts with current inventory needs and monthly sales goals.

Steve Padgett's Honda of Lake Murray

750 Western Ln, Irmo, SC 29063

APPLY TO THIS AD TO SUBMIT YOUR RESUME

APPLICATIONS WILL BE ACCPETED VIA EMAIL ONLY!

WE WILL CONTACT YOU FOR A CONFIDENTIAL INTERVIEW!

Apply now to submit your resume. Equal Opportunity Employer. Applicants must be authorized to work in the US. Applicants must have a valid driver's license.

Requirements:
•

Education/Experience:

Bachelor's degree in Marketing and/or 5+ years of professional marketing experience.
•

Industry Knowledge:

5+ years of marketing experience required; significant experience in the

automotive industry

is not required.
•

Technological Proficiency:

Deep understanding of

Generative AI

and automation tools for marketing.
•

Digital Expertise:

Advanced proficiency in Google Analytics, CRM systems, and social media management platforms.
•

Leadership:

Proven track record of managing substantial budgets and leading cross-functional teams.
•

Communication:

Exceptional written and verbal skills for brand storytelling and professional reporting.