Marketing Director
We are seeking a visionary Marketing Director to lead our brand into its next chapter of growth. You will develop and execute comprehensive marketing strategies designed to drive showroom traffic, increase vehicle sales, and enhance brand visibility. This role requires a blend of creative storytelling and data-driven precision to maximize ROI across all channels.
- $60,000 - $80,000 annual earning potential
- Generous base salary with monthly/quarterly performance bonuses based on dealership KPIs and ROI targets.
- Medical, dental, and vision insurance plans available for you and your family.
- 401(k) plan with company matching to help you invest in your future.
- Accrued vacation time and paid holidays.
- Ongoing training and budget for certifications in digital marketing, AI technologies, and automotive industry conferences.
- Employee discounts on vehicle purchases, parts, and service.
- Direct reporting to the Dealer Principal in a state-of-the-art facility with a culture of excellence and local market leadership.
Responsibilities:
- Create and implement short- and long-range marketing plans to ensure dealership profitability and market share growth.
- Research, implement, and manage AI-driven tools to automate workflows, personalize customer outreach, and improve overall operational efficiency and productivity.
- Oversee a 360-degree strategy including social media, SEO/SEM, website content, email marketing, radio, TV, and direct mail.
- Analyze advertising ROI, website traffic, and market trends to pivot strategies in real-time.
- Develop and manage monthly and annual budgets, ensuring high-impact, cost-effective campaigns.
- Serve as the primary point of contact for external advertising agencies and creative teams.
- Work directly with Dealer and leadership team to align marketing efforts with current inventory needs and monthly sales goals.
Steve Padgett's Honda of Lake Murray 750 Western Ln, Irmo, SC 29063
Equal Opportunity Employer. Applicants must be authorized to work in the US. Applicants must have a valid driver's license.
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