Global Product Activation Manager, YouTube Live

Global Product Activation Manager, YouTube Live
YouTube – New York, NY, USA; San Bruno, CA, USA; Los Angeles, CA, USA; Playa Vista, CA (optional).

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

By applying you may share your preferred working location from the following:

New York, NY, USA; San Bruno, CA, USA; Los Angeles, CA, USA .

Qualifications

Bachelor's degree or equivalent practical experience.

6 years of experience in a management consulting, sales operations, business strategy, or corporate advisory role.

4 years of experience working with executive stakeholders.

Experience working with the YouTube ecosystem, creator economy, or music/media landscape.

Preferred qualifications

Experience working cross-functionally with business and technical teams.

Experience communicating and collaborating, including presenting to executive audiences.

Understanding of the YouTube Live ecosystem (viewers, creators, advertisers, developers) and the live streaming industry.

Ability to take initiative and manage multiple priorities and subject matters.

Excellent business sense with problem‑solving and analytical skills (e.g., SQL).

About the job
The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem. Core capabilities include designing go‑to‑market strategies, prioritizing product activation opportunities, ensuring launch readiness, defining and driving execution across segments, gathering partner and creator feedback for product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance.

The Emerging Experiences and Community (EMCO) team covers a range of products and features across Shorts, Gaming, Community, Generative Artificial Intelligence, Creation, and Live. The role focuses on YouTube Live, activating features across live creation, consumption, discovery, monetization, and live‑responsibility features to help creators and viewers build real‑time connections.

US base salary range: $153,000‑$222,000 + bonus + equity + benefits. Salary range may vary by location and role.

Responsibilities

Define and shape go‑to‑market (GTM) plans, execute communications documents, lead experiments and trusted tester programs, and manage quarterly forecasting.

Serve as a product expert and consultant for the business and partnerships teams to influence product roadmaps while driving hypothesis‑driven business strategy for YouTube Live’s products across users, partners, and creators.

Drive operational excellence, including setting and tracking OKRs, driving annual business planning, and owning program management for key programs while working with global and regional Business GTM teams.

Contribute to analysis and intelligence for projects and develop executive‑level business cases to unlock spend, define business strategy, or support shifts.

Gather market intelligence and conduct analyses or modeling to develop insights through product or program data analysis using SQL, spreadsheets, dashboards, and deck building.

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English proficiency is a requirement for all roles unless otherwise stated.

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