Digital Marketing Manager

Job Purpose
The Digital Marketing Manager will build and optimize digital campaigns to drive measurable results. This position will work within websites and digital platforms to improve performance and user engagement. The role operates under the supervision of the Director of Marketing and is focused primarily on execution rather than strategy.

Responsibilities
Paid Media & Retargeting

Build and optimize Google Ads campaigns

Manage Meta (Facebook & Instagram) ads and retargeting

Improve cost per acquisition and campaign performance

Website & Conversion

Build and update pages in WordPress

Create landing pages for campaigns

Improve user experience and conversion rates

Campaign Execution

Execute campaigns tied to promotions and key initiatives

Test messaging, offers, and user journeys

Analytics

Track performance using Google Analytics

Report on key metrics and insights

Support

Assist with email campaigns (execution only)

Collaborate with content and design teams

Required

Google Ads

Meta Ads Manager

Google Analytics (GA4)

WordPress

Google Tag Manager

Preferred

Looker Studio

Klaviyo

Hotjar or Microsoft Clarity

BigCommerce

Basic HTML/CSS

Knowledge and Skills

2–4+ years of hands‑on digital marketing experience

Experience running Google and Meta ads

Strong understanding of website UX and conversion

SEO experience is not required for this role

Comfortable working in a fast‑paced, execution‑focused role

Bachelor’s degree in Marketing, Business, Communications, or related field preferred, not required. Equivalent hands‑on experience strongly considered.

This position description highlights a general description of duties and responsibilities. Employee(s) may be assigned other duties, in addition to or in lieu of those described herein, and any duties are subject to change at any time, according to the needs of the location or Company.

Air Culinaire Worldwide, LLC. does not discriminate in any way to deprive any person of employment opportunities or otherwise adversely affect the status of any employee because of race, color, religion, sex, sexual orientation, genetic information, gender identity, national origin, age, disability, citizenship, veteran status, or military or uniformed services, in accordance with all applicable governmental laws and regulations.

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