Community Marketing Manager Job at Ripple-Fiber in Seattle

Community Marketing Manager | Ripple FiberWe are looking for a Community Marketing Manager to join our growing team.About Ripple FiberAt Ripple Fiber, we deliver more than high-speed internet. We’re creating a ripple effect by producing opportunities and brighter futures for the residents of the communities we serve. Join America’s most innovative, industry-leading fiber internet company, and help shape the future.We believe the biggest wave starts as a ripple.About our cultureWe are a dynamic, fast-growing, and innovative company driven by ambitious self-starters with entrepreneurial mindsets. Our fast-paced environment fosters creativity, collaboration, and initiative. We are people-centric, placing strong emphasis on employee experience, career growth, and professional development.About the roleThe Community Marketing Manager is the face of Ripple Fiber in the neighborhoods we serve. You are a talker, a doer and a change maker who can read a room and respond to the challenge in front of you.Your job is simple: show up, build trust, and help people understand why Ripple Fiber is better internet.You will spend most of your time in the community. You will talk with residents, local chambers, and business owners. You will attend events. You will answer questions. You will make sure people know what Ripple Fiber is bringing to their town.A great Community Marketing Manager knows the brand, knows the product, and knows the community.Manage the brand expansion efforts on the local level for a new High Speed Internet ProviderConnective Tissue. Coordinate with Government Affairs. Sales, Operations and Construction in each market to serve as the focal point of contact between the brand and consumer serving to educate the community about the brand’s functionality and benefits.Utilize your market knowledge and implement key strategies to create an engaging, positive, and educational experience around the brand to influence the target market, remove hesitancy and build confidence.You live at the intersection of Sales + Marketing.What You Will Do: A day, a week, a month in the lifeKey ExpectationsCommunity Marketing Managers should expect to:Spend 60–70% of their time in the field. This will include local market travel around our build areas and future build areas.Attend local events each month. Whether setting up a Ripple Fiber branded tent a table at a farmers market, local neighborhood park or conducting brand educational sessions at community meetings.Build active relationships with key community groups. From Chambers of Commerce, local Homeowners Associations, influential people in the market, the market will associate your name and face with Ripple Fiber.Help generate local awareness and sales leads. Coordinate with sales, construction and operations teams on the best places and times to activate brand and generate brand excitement.Serve as a trusted local representative of Ripple Fiber. As a steward of the brand in your local market, you will invite people to care and get excited about the improvements Ripple Fiber is bringing to their neighborhood.1) Be the Local Face of Ripple FiberYou represent Ripple Fiber in the market every day.You will:Attend community events, festivals, and town gatheringsSpeak at HOA meetings, chamber events, and civic groupsVisit local businesses groups and neighborhood groups to introduce Ripple FiberBuild relationships with schools, youth groups, and nonprofitsPartner with chambers of commerce and local market event organizersSpeak about our local build plans with support from construction teamsPeople should start to recognize you as the “Ripple Fiber person” in town.2) Tell the Ripple Fiber StoryYou must know the brand and the product.You will:Explain why fiber internet is better than cableShare our value: fast, reliable internet with clear pricingSpeak about our build plans and when service will arriveExplain our plans, pricing, and promotions in simple termsYou must stay current on:Construction timelinesService availabilityProducts and pricingPromotions and offersWhen someone asks a question, you should have the answer.3) Run Local EventsEvents are one of the best ways to meet customers.You will:Plan and attend local eventsSet up booths, tents, and brand displaysManage swag, handouts, and lead captureWork with local vendors and event organizersRepresent Ripple Fiber in a friendly and professional wayA good event should create excitement and leads.4) Build Community PartnershipsStrong partnerships help us grow faster.You will build relationships with:Chambers of commerceLocal businessesSchools and high schoolsYouth sports leaguesCivic organizationsHOAs and neighborhood groupsYou will also look for:Sponsorship opportunitiesCommunity programsEvents where Ripple Fiber should show upOur goal is simple: be a company the community knows and trusts.5) Protect the BrandYou are a brand ambassador.You will:Speak about Ripple Fiber clearly and accuratelyFollow brand standards and messagingRepresent the company with energy and professionalismShare feedback from the community with the marketing teamYou are both the voice to the community and the voice from the community.Success Metrics:What Great Looks LikeA great Community Marketing Manager:Understands relationship building and reciprocity, gets people to care about Ripple FiberKnows everyone in town within a few monthsGets invited to speak at local meetings and eventsBuilds strong relationships with chambers and community leadersBrings new partnership ideas to the marketing teamHelps drive awareness, leads, and sales in the marketPeople in the community should say:"Call the Ripple Fiber person. They’ll know."Skills That MatterWe are looking for people who:Love meeting new peopleAre comfortable speaking in front of groupsCommunicate clearly and simplyStay organized and manage events wellRepresent the brand with energy and enthusiasmPay attention to details and follow brand standardsYou should also be comfortable working nights and weekends when events happen.Experience That HelpsHelpful background includes:Community engagement or outreachEvent marketing or field marketingSales or brand ambassador workChamber or nonprofit involvementTelecommunications or technology knowledgeLocal knowledge and relationships are a big plus.PlanningWorks with Director of Marketing Activation to create and execute local market strategy:Identifies areas of opportunity, outreach, and partnership within marketsExecutes local market initiatives, strategy, and meeting opportunitiesBuilds weekly/monthly activation calendars with a mix of events, opportunistic educational meetups, and appearances that make sense for the brandWorks within budget to maximize dollarsCommunication / ReportingProvides feedback to the Director of Marketing Activation and Brand on team and local market progress, challenges & opportunitiesSubmits performance summaries, measurement, and provide recaps of activation, including picture and video content to be used by social media team and internal presentations to leadershipCommunicate any needs to the Director of Marketing Activation regarding print materials, assets, clothing, tools and inventorySocial media steward. No need to create the posts, but help and share content in your networkCore RequirementsOpenness to adapt and shift direction as market needs changeExperience in planning / coordinating eventsExperience in a management positionAbility to manage a budgetExperience and understanding of consumer promotions and field eventsKnowledge of the local markets, local current events, and surrounding areasFlexibility to work days, nights, weekends, and holidays as neededAbility to lift 35-50 lbs., load, set up, execute and tear down promotional items multiple times dailyMust be proficient in MS office: Microsoft word, excel, power pointStrong networking and relationship building skills, ability to interact with anyone at anytimeAbility to multitask and prioritize responsibilitiesResourcefulness to improvise and creatively solve problemsEnjoy face-to-face contact with consumersWe empower a “figure it out attitude.”IMPACT- Why This Role MattersFiber internet changes a community.It helps students learn, businesses grow, and families stay connected.The Community Marketing Manager helps people understand that change and feel good about it.You are not just promoting internet service but a lifestyle.You are helping bring something better to the community.Cheerleader across departments and across the community for Ripple Fiber.We offer competitive pay, comprehensive health benefits, 401(k) with company match, and a supportive work environment where innovation and teamwork thrive. If you’re passionate about making a difference and being part of a community-focused company, Ripple Fiber is the place for you.Ripple Fiber is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Ripple Fiber is committed to providing veteran employment opportunities to our service men and women.
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