Digital Marketing Manager

Skin Pharm is seeking a strategic, analytically-minded Digital Marketing Manager to manage and optimize our owned digital channels across both our clinic locations and DTC e-commerce business. This role is focused on lifecycle marketing, email and SMS, and website strategy, with a core mission of driving customer acquisition, retention, and reactivation across all digital touchpoints. The ideal candidate brings a creative-meets-analytics skill set, a test-and-learn mindset, and a genuine passion for building customer-first programs that deepen brand loyalty and increase engagement.
Location: Nashville or New York, Hybrid
ABOUT THE JOB Execute digital marketing strategy across email, SMS, website, and lifecycle/CRM for both clinic locations and the DTC product line
Own the development and execution of all lifecycle marketing initiatives, with a focus on acquisition, retention, and reactivation across key moments and customer cohorts
Build channel and content strategy for all lifecycle communications, including welcome flows, retention sequences, win-backs, replenishment programs, and post-visit journeys designed to increase frequency and LTV
Manage email and SMS calendars, ensuring consistent, on-brand communication that drives both clinic appointment bookings and product revenue
Oversee website strategy and performance, partnering with design and development teams to improve UX, CRO, and conversion across all digital touchpoints; constantly seek optimization opportunities through creative, copy and landing page analysis
Develop a data-driven, customer-centric test-and-learn culture through rigorous A/B testing and ongoing optimization across email, SMS, and web
Establish and track KPIs for all owned channels, providing regular reporting with clear insights and recommended actions
Map and analyze the customer journey across both clinic and e-commerce contexts, identifying friction points and opportunities to improve conversion, engagement, and retention
Contribute to SEO and AEO strategy and execution, including on-page optimization and content recommendations, in partnership with relevant stakeholders
Stay current on best practices across owned digital channels and proactively identify opportunities to improve Skin Pharm's digital infrastructure
ABOUT YOU 5+ years of experience in digital marketing with a strong focus on email, SMS, lifecycle/CRM, digital content and website strategy
Proven track record of driving measurable retention and reactivation outcomes through owned channel programs
Deep expertise in email and SMS marketing, including segmentation, automation, and iterative testing
Experience with CRO methodologies and website optimization
Strong analytical and reporting skills; comfort working with data to derive actionable insights
Proficiency in Klaviyo, Shopify, and GA4
Working knowledge of SEO, GEO and AEO principles
Experience in multi-location or omnichannel environments a plus
Bachelor's degree in Marketing, Business, or related field
SKIN PHARM EMPLOYEE BENEFITS At the heart of our team is a commitment to your well-being, growth and happiness. Here’s how we make it happen:
A competitive base salary – Your hard work deserves to be recognized.
Wellness stipend – Because taking care of you matters to us.
401(k) with company matching – We’re investing in your future, together.
Paid time off, including paid holidays and sick time – Recharge, explore or simply unwind as you need.
Health, vision and dental insurance – For your peace of mind.
Employee product + treatment perks – We want you to enjoy the amazing experience you help create.
Paid parental leave – For those special days with your new family member.
Be part of a culture that puts you first, supports your wellness, encourages collaboration and celebrates each team member’s unique journey.
About Skin Pharm Skin Pharm is a modern beauty brand founded by nurse practitioner Maegan Griffin in 2017. After 9+ years in aesthetic medicine, Maegan created Skin Pharm because she wanted the Skin Pharm experience as a patient — and she figured others would, too. At our flagship in Nashville and clinics in Atlanta, Dallas, Charlotte, Franklin, Houston, Alpharetta, Southlake, Austin, Charleston and Raleigh, Skin Pharm providers — who are all NPs and PAs — promote skin health and inspire confidence with natural, never-overdone results.

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