Marketing Manager

Rise Collective - Marketing Manager
Department: Marketing

Location: St. Petersburg, FL

Compensation: $55,000 - $60,000 / year (may increase based on experience)

Company Overview
Rise Collective thrives on collaboration and expertise, uniting diverse brands to elevate hospitality, design, and real estate. From premier vacation rentals to custom home builds and expert real estate services, we prioritize seamless experiences and lasting relationships, guiding clients every step of the way. Rise Collective is a vertically integrated platform operating across hospitality, real estate, media, design, construction, tax strategy, wealth strategy, and luxury rentals.

Role Overview
The Rise Collective is seeking a highly organized, performance-driven Marketing Manager to support and coordinate marketing initiatives across our portfolio of hospitality, real estate, luxury rental, media, and service-based brands. The Marketing Manager will work closely with leadership, the CMO, and the strategy team to coordinate campaigns, improve systems, build scalable marketing processes, and support revenue growth across assigned brands.

What Success Looks Like

Marketing initiatives launched efficiently and on schedule across assigned brands

Increased lead flow, bookings, and revenue across marketing channels

Improved KPI visibility and reporting accuracy across campaigns

Strong collaboration and communication across marketing, creative, SEO, and leadership teams

Scalable marketing systems, SOPs, and operational workflows implemented across the organization

Consistent execution focused on measurable business growth and incremental impact

Key Responsibilities
Marketing Strategy & Campaign Coordination

Coordinate marketing channel launches and campaign rollouts with internal team leads to ensure initiatives are executed efficiently and drive incremental business impact

Assist the CMO and strategy team with ad-hoc marketing initiatives, launches, and cross-brand projects

Help organize marketing priorities, timelines, and deliverables across assigned brands

Support traffic planning and full-funnel marketing strategies across paid, organic, email, SMS, SEO, social, influencer, and direct booking channels

Organic Social Media Coordination

Coordinate social media calendars, campaign schedules, and content publishing across assigned brands

Work alongside creative, video, and content teams to ensure consistent brand execution and posting cadence

Monitor engagement, audience growth, and platform performance KPIs

Help organize on-site content shoots, influencer content, and social campaign initiatives

SEO, Local Search & Content Coordination

Coordinate with the SEO team on website optimization initiatives, keyword targeting, content strategy, Google Business Profile optimization, and organic growth opportunities

Help organize SEO priorities, timelines, and deliverables across assigned brands

Assist in tracking SEO, local search, and organic traffic performance metrics

Coordinate blog content, backlink initiatives, website updates, and local search optimizations with internal and external SEO partners

Email & SMS Marketing Coordination

Coordinate email and SMS campaign calendars, launches, and lifecycle marketing initiatives

Work with creative and copy teams to ensure campaigns align with brand goals and promotional timelines

Monitor campaign KPIs including open rates, click-through rates, conversions, and attributed revenue

Help ensure campaigns and opt-in processes comply with TCPA/TCR and marketing compliance standards

Website & Funnel Coordination

Coordinate website updates, landing page launches, and funnel optimization projects with web and design teams

Help organize UTM tracking, attribution setup, and conversion tracking across campaigns

Assist in improving customer journeys and direct booking funnel performance

Monitor website and funnel KPIs to identify opportunities for optimization

Community Outreach, Public Relations, Local Partnerships & Hospitality Marketing

Coordinate local partnership opportunities, vendor relationships, and community outreach initiatives for hospitality brands

Assist with outreach to local businesses, tourism organizations, event groups, universities, wineries, restaurants, and community partners

Help organize cross-promotional marketing opportunities and local collaboration campaigns

Coordinate influencer stays, hosted experiences, and partnership activations to drive local awareness and direct bookings

Track partnership performance, referral opportunities, and community engagement impact across assigned hospitality brands

Influencer & Partnership Marketing

Coordinate influencer outreach, partnership campaigns, and local collaboration opportunities

Help organize influencer deliverables, timelines, campaign tracking, and follow-up communication

Monitor partnership performance and campaign ROI

Support relationship management with creators, local businesses, and brand partners

KPI Reporting & Performance Tracking

Coordinate daily, weekly, and monthly KPI reporting across assigned brands and marketing channels

Track campaign performance, lead generation, CAC, ROAS, booking volume, and revenue attribution

Work with leadership and team leads to identify optimization opportunities and improve marketing efficiency

Independently monitor and optimize marketing channels based on campaign and revenue performance

Help build and maintain reporting dashboards and marketing performance summaries

SOPs, Documentation & Marketing Playbooks

Create and maintain marketing SOPs, workflows, documentation, and internal playbooks

Help standardize campaign launch processes and operational systems across brands

Organize scalable marketing processes for new and existing businesses

Coordinate documentation efforts to improve team efficiency and long-term operational consistency

Qualifications

3+ years of marketing experience across multiple digital marketing channels

Experience in hospitality, real estate, luxury, or service-based industries preferred

Strong understanding of marketing funnels, lead generation, and conversion strategy

Experience with Meta Ads, Google Ads, SEO, email marketing, and analytics platforms

Experience with email marketing, SMS marketing, and campaign automation platforms preferred

Graphic design experience preferred, including familiarity with Canva and Adobe Creative Suite

Strong eye for branding, creative direction, and marketing aesthetics preferred

Familiarity with platforms such as HubSpot, Guesty, Attentive, Google Analytics, Google Tag Manager, Canva, and social scheduling tools is a plus

Strong organizational and project management skills

Ability to manage multiple brands and priorities simultaneously

Data-driven mindset with strong analytical and reporting skills

Must be able to independently monitor, manage, and optimize marketing performance across multiple channels and brands

Excellent communication and collaboration abilities

Physical Requirements

Ability to work flexible hours and/or extended hours as needed to accommodate client and project needs, as well as team members and projects in multiple time zones.

Must be able to reliably commute to and work in our St. Petersburg, FL office for 4 days per week. Remote considered for exceptional candidates.

Benefits

Employee benefits - Voluntary Life, AD&D, Critical Illness, Accident, Medical, Dental, and Vision insurance benefits

Child/Spouse benefits - Voluntary Child Voluntary AD&D, Child Voluntary Life, Spouse Voluntary AD&D, Spouse Voluntary Life also offered

Paid Time Off (PTO): Flexible paid leave for vacation, personal days, and sick time to support work-life balance

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