Director of SEO, GEO & AI Search Marketing

Job DescriptionJob DescriptionWe are a high-volume personal injury law firm focused on maximizing client outcomes through operational excellence, technology, and aggressive marketing.We are building an in-house marketing department and are seeking an experienced SEO and AI Search leader to own organic growth across Google, ChatGPT, Gemini, Perplexity, and other emerging AI platforms.This is not a content coordinator position. This is not a social media position.We are looking for someone who can directly impact signed cases and revenue.What You’ll DoOwn all SEO strategy and executionIncrease rankings for highly competitive personal injury keywordsLead local SEO initiatives across Google Business Profiles and MapsDevelop and execute GEO (Generative Engine Optimization) strategiesImprove visibility in ChatGPT, Gemini, Perplexity, and AI search enginesOversee website architecture and technical SEODirect content strategy and AI-assisted content productionManage outside vendors and agencies when necessaryBuild and manage an internal SEO/content teamDevelop reporting systems focused on leads, signed cases, and revenueWork directly with ownership to create growth initiatives7+ years of SEO experienceProven experience ranking highly competitive keywordsStrong understanding of technical SEOExperience with Local SEO and Google Business ProfilesExperience managing SEO teams or agenciesAdvanced knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and similar toolsAbility to demonstrate measurable business results from prior campaignsPreferred QualificationsPersonal injury law firm experienceLegal marketing experienceGEO / AI Search Optimization experienceExperience managing PPC vendorsExperience with conversion rate optimizationExperience with AI content workflowsWhat Success Looks LikeWithin 12 months, you will:Increase qualified organic leadsIncrease signed cases from organic searchIncrease local map visibilityImprove AI search visibility across major platformsBuild a scalable in-house SEO and content operationDeliver measurable ROI attributable to marketing effortsApplication RequirementsPlease submit:ResumeLinkedIn profileExamples of SEO campaigns you’ve ledSpecific ranking improvements achievedTraffic growth achievedLead and revenue growth attributable to your workPersonal injury or legal marketing experience (if applicable)Company DescriptionWe are a highly experienced plaintiff-only personal injury law firm focused on serious injury, premises liability, and wrongful death cases. Our team has successfully represented hundreds of clients and recovered millions in verdicts and settlements. We take a trial-ready approach to every case, and we are committed to fighting for full justice on behalf of those who have been harmed due to negligence.Company DescriptionWe are a highly experienced plaintiff-only personal injury law firm focused on serious injury, premises liability, and wrongful death cases. Our team has successfully represented hundreds of clients and recovered millions in verdicts and settlements. We take a trial-ready approach to every case, and we are committed to fighting for full justice on behalf of those who have been harmed due to negligence.