Regional Sales Manager

Location & Territory
Western United States and Western Canada, including key markets throughout Washington, Oregon, California, Nevada, Idaho, Montana, Wyoming, Utah, Arizona, Colorado, New Mexico, Alaska, British Columbia, Alberta, Saskatchewan, and Manitoba.

Travel Expectations
This is a field-based sales role with heavy travel throughout the assigned territory. Candidates should be comfortable spending significant time onsite with customers and attending trade shows, demos, and industry events. Travel may range from 75–100% depending on territory activity and customer demand.

What You'll Do

Manage and grow a West Coast sales territory focused on metal fabrication and manufacturing customers

Develop relationships with fabrication shops, manufacturers, dealers, and industry partners

Travel throughout the territory conducting customer visits, equipment demos, trade shows, and sales meetings

Work directly with customers to understand production challenges and recommend equipment solutions

Manage the full sales cycle from prospecting and qualification through quoting, negotiation, and closing

Support and strengthen dealer/distributor relationships throughout the region

Collaborate closely with applications engineering and service teams to ensure successful equipment fit and customer experience

Maintain accurate pipeline activity and forecasting within CRM tools

Represent professionally within the manufacturing community

What We're Looking For
We are specifically looking for candidates with experience in one or more of the following industries:

CNC machinery

Machine tools

Robotics

Press brake or fabrication technology sales

Ideal Candidates Likely Come From Companies Similar To
Bystronic, Trumpf, Amada, Mazak, MC Machinery, Salvagnini, Prima Power, Cincinnati, Eagle, Mitsubishi, Bodor, HSG, or related industrial equipment manufacturers/dealers.

Preferred Background

5+ years of B2B industrial or capital equipment sales experience

Experience managing a territory independently

Strong understanding of manufacturing environments and fabrication workflows

Experience working with dealer or distributor networks is highly preferred

Comfortable with technical sales discussions and customer-facing demonstrations

Proven ability to develop new business and grow market share

CRM experience (Salesforce, HubSpot, or similar)

Additional Requirements

Must possess a valid driver’s license and maintain a clean driving record.

Must be legally authorized to work in the United States; visa sponsorship is not available for this position.

Must demonstrate a high degree of self-motivation, accountability, and professionalism in all interactions.

Must be able to lift and transport marketing materials or small equipment (up to 40 lbs).

Comfortable with working from a home office and maintaining consistent communication with internal teams.

Willingness to attend industry trade shows, customer events, and dealer training sessions, as needed.

Ability to travel extensively within the assigned territory; occasional overnight travel may be required.

Ability to work flexible hours to accommodate customer and dealer schedules across time zones.

Familiarity with sales pipeline tools (e.g., Salesforce, HubSpot) and ability to maintain accurate records.

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