G/FORE VP of Sales, Golf

Role Overview

The VP of Sales is a strategic leadership role responsible for driving revenue, market share, and brand presence of G/FORE in the United States. The role oversees the full domestic sales force and growth of all Green Grass accounts.
Responsibilities

Drive overall growth of the Green Grass business by defining multi-year strategies to expand brand presence and market share.
Build and maintain executive-level relationships with major Green Grass accounts and buying groups to secure top-tier placement and strategic partnerships.
Identify and pursue new business opportunities, increase brand penetration across all major domestic markets, and secure key accounts within top-tier golf clubs and resorts.
Partner closely with merchandising, finance, and operations to manage the Green Grass P&L, budgets, and forecasting, and to drive consistent year-over-year revenue and margin growth.
Provide accurate and timely sales forecasts, pipeline reports, and business analyses for the executive leadership team; leverage sales analytics to track performance and manage the pipeline.
Strategize pricing, discount, and inventory management policies to maximize gross margin and minimize excess inventory exposure.
Lead and mentor a national Green Grass sales team to achieve quotas and KPIs; track and measure success against implemented strategies and initiatives.
Set clear sales targets (quotas), territory goals, and key performance indicators for the sales team and manage the compensation/commission structure.
Oversee the sales cycle from pre-book to at-once business, ensuring efficient order fulfillment, inventory alignment, and superior customer service.
Collaborate with Merchandising on exclusive product collections, visual strategies, seasonal merchandising plans, and operational needs.
Partner with wholesale customer service and sales reps to ensure first-class customer service.
Qualifications

10+ years of progressive sales experience in apparel or sporting goods, with a minimum of 5 years in a senior leadership role (Director or VP).
Deep and proven experience leading sales within the specialized Green Grass Golf channel; existing relationships with key golf buyers and buying groups across the U.S.
Bachelor’s degree in business, marketing, or a related field; MBA a plus.
Demonstrated success in building, managing, and motivating a field-based sales team.
Strong financial acumen with experience owning a P&L, developing budgets, and managing complex commission structures.
Ability to travel extensively for sales meetings, trade shows, and account management.
Competencies

Passion for the game of golf and the golf lifestyle industry.
Detail oriented with strong organizational and time-management skills.
Effective at working in a team environment while managing individual priorities and duties efficiently.
Comfortable building and maintaining strong relationships with customers.
Exceptional executive-level communication, negotiation, and presentation skills.
Ability to thrive in a fast-paced and entrepreneurial corporate environment.
Supervises

All wholesale Green Grass sales representatives for the U.S.
Equal Opportunity Statement

Peter Millar & G/FORE are equal opportunity employers. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Both Peter Millar & G/FORE prohibit discrimination and harassment of any type and afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, age, national origin, genetic information, marital status, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law. Peter Millar & G/FORE comply with applicable state, county and local laws governing non-discrimination in employment.

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