G/FORE VP of Sales, Golf

VP Of Sales
The VP of Sales is a strategic leadership role responsible for driving the revenue, market share, and brand presence of G/FORE. The role is responsible for entire US domestic sales growth and management of the US domestic sales force for all Green Grass accounts.

This individual will develop multi-year sales strategies, cultivate relationships with premier golf buyers, and lead a team of sales professionals to achieve ambitious growth targets. The ideal candidate is a highly connected industry veteran who understands the needs of top-tier golf professionals.

Essential Functions:

Strategy, revenue, and account management

Drive overall growth of Green Grass business for GFORE; define multi-year strategies to expand brand presence and market share in Green Grass accounts.

Build and maintain executive-level relationships with major Green Grass accounts and buying groups to secure top-tier placement and strategic partnerships.

Identify and pursue new business opportunities, increase brand penetration across all major domestic markets, and secure key accounts within top-tier golf clubs and resorts.

Finance and Metrics Management

Partner closely with merchandising, finance, and operations to manage the Green Grass P&L, managing budgets, forecasting monthly/quarterly/annual sales, and driving consistent year-over-year revenue and margin growth.

Provide accurate and timely sales forecasts, pipeline reports, and business analyses for the executive leadership team; leverage sales analytics to track performance and manage the pipeline.

Strategize pricing, discount, and inventory management policies to maximize gross margin and minimize excess inventory exposure.

Team Leadership

Lead and mentor a national Green Grass sales team to achieve quotas and KPIs.

Track and measure success against implemented strategies and initiatives, and hold sales representatives accountable to performance.

Set clear sales targets (quotas), territory goals, and key performance indicators (KPIs) for the sales team and manage the compensation/commission structure.

Oversee the sales cycle, from pre-book to at-once business, ensuring efficient order fulfillment, inventory alignment, and superior customer service.

Product, Merchandising & Marketing support

Collaborate on exclusive product collections, visual strategies, and activations as appropriate.

Collaborate with Merchandising function on seasonal merchandising plans and needs.

Represent Green Grass accounts for all Product, Marketing, and operational needs internally.

Partner with wholesale customer service and sales reps to ensure first-class customer service.

Qualifications:

Experience: 10+ years of progressive sales experience in the apparel or sporting goods industry, with a minimum of 5 years in a senior leadership role (Director or VP level).

Deep and proven experience leading sales within the specialized Green Grass Golf channel is non-negotiable. Existing relationships with key golf buyers and buying groups across the U.S.

Bachelor's degree in business, marketing, or a related field; MBA is a plus.

Demonstrated success in building, managing, and motivating a field-based sales team.

Strong financial acumen with experience owning a P&L, developing budgets, and managing complex commission structures.

Ability to travel extensively for sales meetings, trade shows, and account management.

Competencies:

Passion for the game of golf and the golf lifestyle industry.

Detail oriented; strong organizational and time management skills.

Effective at working in a team environment while managing individual priorities and duties efficiently.

Comfortable with building and maintaining strong relationships with our customers

Exceptional executive-level communication, negotiation, and presentation skills.

Ability to thrive in a fast-paced and entrepreneurial corporate environment.

Supervises: All wholesale Green Grass sales representatives for the US.

Peter Millar & G/FORE are equal opportunity employers. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Both Peter Millar & G/FORE prohibit discrimination and harassment of any type and they afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, age, national origin, genetic information, marital status, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law. Both Peter Millar & G/FORE comply with applicable state, county and local laws governing non-discrimination in employment.

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