Business Development Manager

Job Summary

Responsible for developing, maintaining, and servicing a designated portfolio of travel agency accounts within the South Florida territory, including North of Key West to West Palm Beach and West to Naples. Maintain and further develop travel agency relationships within territory. Design and implement local and national marketing and promotional programs to achieve and maximize territory sales objectives. Develop marketing plans and a variety of strategies, marketing initiatives and innovative methods to stimulate agency revenue growth targets. The ideal candidate will be based in Ft. Lauderdale, Florida.
Duties & Responsibilities

Research and continually source new revenue opportunities and methods within assigned accounts to achieve sales goals within territory.
Create and execute marketing ideas and sales strategies to actively participate in travel agency growth.
Leverage Regional and Head Office marketing expertise to assist assigned Travel Partner in “Marketing to Fill” sales strategy.
Service travel agency needs via problem resolution utilizing knowledge of company products, services and support from headquarters based sales teams.
Follow-up and facilitate problem resolution in a timely fashion.
Plan, create and implement an annual territory sales and marketing plan for top producing accounts to ensure achievement of assigned goals for FIT and Group business.
Review sales plan, accounts, promotional efforts and ROI monthly to determine success and adjust plan accordingly.
Implement marketing and sales tactics for each account to assist in travel agency revenue growth.
Utilize existing data and reports to develop strategic and tactical plans for achieving territory revenue goals.
Assist with recommendations and implementation of local and national marketing incentive programs when needed to achieve and maximize territory sales.
Develop a pre/post sales call strategy and make productive sales contacts daily, including in‑person calls, Zoom meetings, webinars, outbound phone calls, small group meetings, metro meetings, and utilizing social media.
Create and execute promotional programs and provide promotional materials to travel agents to assist in selling NCL products.
Make recommendations to enhance travel agent marketing effectiveness and ensure brand standards are met.
Manage budget within guidelines to include travel, marketing funds, supplies, advertisement and promotions; review total budget at the end of each month and report expenses.
Be flexible in changing planned investments in response to changing company needs throughout the year.
Negotiate sales plans and group contracts.
Support key, strategic and national accounts, promotions and events.
Analyze and track accounts’ sales and marketing plans and ROI; make adjustments when needed. Analysis is completed after each initiative and discussed with account on monthly calls or quarterly reviews.
Conduct seminars, webinars, familiarization cruises, ship tours, training events, cruise events, trade and consumer shows as needed.
Perform other job‑related functions as assigned.
Qualifications

Associate’s Degree in Business Administration, Marketing, or related field.
Minimum 5 years of sales or account management experience, preferably in the travel industry.
Strong knowledge of Microsoft Office Suite (intermediate to advanced Excel, Outlook, Word, PowerPoint) and Zoom/Go To meeting platforms.
Ability to build personal credibility through solid product knowledge, services, procedures, consistent follow‑through and problem‑solving skills.
Excellent communication skills and experience working directly with agency owners, marketing professionals and front‑line travel advisors.
Proven ability to implement contracts using superior negotiation and presentation skills.
Creative abilities to develop a personal brand for selling unique cruise vacations and building relationships within assigned territories.
Capacity to adapt to a quickly changing sales environment and shift priorities per business or territory demands.
Analytical skills for translating revenue results and effectively managing budget and forecasting.
Ability to prepare and analyze cost of sale results.
Effective time‑management skills to work independently and meet sales goals.
Business acumen to combine product knowledge and understand dynamics of profitability.
Ability to work evenings and/or weekends.
Physical ability to bend and lift up to 30 lbs. to pack and transport marketing collateral to travel agents, with reasonable accommodation.
Ability to stand for long periods of time for presentations and provide walking tours for client’s onboard vessels, with reasonable accommodation.
Equal Opportunity Employer

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

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