Sr. Media Analyst

As a Sr. Media Analyst, Integrated Channel Intelligence, you will report to the Measurement & Insights Manager and provide measurement, insights, and strategic recommendations for paid media campaigns across EA’s lifestyle titles such as The Sims and Skate.

Responsibilities

Deliver measurement and applicable insights for paid media campaigns for EA's lifestyle titles, like The Sims and Skate.

Develop media measurement frameworks that align planning goals with measurable and optimizable indicators.

Design learning agendas and test frameworks grounded in clear, strategic hypotheses.

Analyze performance data, brand lift studies, and campaign reports to extract meaningful insights.

Translate media performance into business context with impactful recommendations for marketing partners.

Collaborate with media planning teams and marketing analytics to inform projects through data-driven insights.

Partner across the Fan Intelligence team to integrate paid media insights into broader campaign narratives.

Champion improvement in measuring the effectiveness of our paid media campaigns against results.

Qualifications

Industry-specific skills:

3+ years of experience in digital marketing at a multi-franchise global brand.

Familiarity with marketing and media mix models (e.g., MMM, MTA).

Experience with paid media measurements.

Experience with measurement strategies across full-funnel media campaigns.

Job-specific skills:

Experience uncovering insights and creating compelling narratives using data.

Proficient in Microsoft Excel, including pivot table manipulation.

Experience creating and delivering PowerPoint presentations.

Experience managing project deliverables with accountability.

Compensation & Benefits

British Columbia (depending on location e.g. Vancouver vs. Victoria) $77,700 – $107,900 CAD

Washington (depending on location e.g. Seattle vs. Spokane) $82,200 – $106,400 USD

In addition to competitive pay, EA offers benefits including paid time off, sick time, paid holidays, health/dental/vision insurance, life insurance, disability insurance, 401(k), and potential bonus and equity.

Equal Opportunity Employment
Electronic Arts is an equal‑opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status or any other characteristic protected by law. EA considers employment qualified applicants with criminal records in accordance with applicable law and provides workplace accommodations for qualified individuals with disabilities as required by law.

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