Sr. Media Analyst

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Senior Media Analyst, Integrated Channel Intelligence
Workplace Type: Hybrid (Austin, TX; Kirkland, WA; or Vancouver, BC)

Reporting to: Sr. Manager, Paid Media Analytics

EA Experiences
Our EA Experiences group is dedicated to creating meaningful experiences for our global communities through iconic franchises including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We inspire, connect, and engage fans through culturally relevant content and connected experiences that shape the future of interactive entertainment.

Integrated Channel Intelligence
The Integrated Channel Intelligence team helps EA understand the effectiveness of paid media investments through measurement, experimentation, and strategic insights. We partner across media, marketing, analytics, and Fan Intelligence to develop measurement approaches that improve campaign performance and inform future marketing decisions across EA's Action Adventure and Battlefield franchises.

Your Impact
You will own the measurement strategy for paid media campaigns supporting EA's Action Adventure and Battlefield franchises. You'll partner with media, marketing, analytics, and Fan Intelligence teams to define success before campaigns launch, design measurement and learning plans, evaluate campaign effectiveness, and translate results into recommendations that improve marketing performance and business outcomes.

Responsibilities

Own measurement strategy throughout the paid media campaign lifecycle.

Develop measurement frameworks, KPIs, and success criteria aligned with campaign goals.

Design learning agendas and experimentation plans to evaluate campaign effectiveness.

Apply measurement approaches including attribution, incrementality, brand lift, and full‑funnel performance analysis.

Analyze campaign performance and connect media outcomes to business objectives.

Deliver recommendations that influence campaign optimization, budget allocation, and future marketing strategy.

Partner with media, marketing, analytics, and Fan Intelligence teams to guide measurement decisions and improve measurement capabilities.

Required Qualifications

3+ years of experience in digital marketing supporting a global consumer brand.

Experience designing or supporting measurement strategies for paid media campaigns.

Experience applying marketing measurement methodologies, including Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA), incrementality testing, brand lift, or similar frameworks.

Experience evaluating full‑funnel media performance and translating measurement into business recommendations.

Experience uncovering insights and presenting recommendations to cross‑functional partners.

Proficiency with Microsoft Excel, including PivotTables.

Experience creating presentations in Microsoft PowerPoint and managing project deliverables.

Core Skills and Experience

Translate complex data into clear, actionable insights.

Connect campaign measurement to business outcomes.

Build collaborative relationships across marketing, media, analytics, and insights teams.

Manage multiple priorities while delivering strategic recommendations.

Pay Transparency - North America
COMPENSATION AND BENEFITS
Pay ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

British Columbia (depending on location e.g. Vancouver vs. Victoria): $77,700 - $107,900 CAD

Washington (depending on location e.g. Seattle vs. Spokane): $82,200 - $106,400 USD

Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees. Certain roles may also be eligible for bonus and equity.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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