Overview
The Vice President, Media Analytics and Insights is responsible for the application of data-driven insights into the Publicis Media planning, investment, and measurement process. The role requires the candidate to design and lead implementation of modern measurement plans and roadmaps for Publicis Media clients.
Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers, and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process, and digital reporting/insights.
Responsibilities
- The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results.
- Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution.
- Manage client data ingestion for advanced attribution and modeling.
- Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business.
- Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction.
- Drive a culture of “always on” data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning.
- Grow product delivery and agency revenue organically by cross-selling and upselling value‑add analytical products across client divisions, markets & categories.
- Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to.
Qualifications
- The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results.
- Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution.
- Manage client data ingestion for advanced attribution and modeling.
- Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business.
- Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction.
- Drive a culture of “always on” data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning.
- Grow product delivery and agency revenue organically by cross-selling and upselling value‑add analytical products across client divisions, markets & categories.
- Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to.
Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. The benefits package includes medical coverage, dental, vision, disability, 401k, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation
Compensation Range: $168,150 - $241,605 annually. This is the pay range the company believes it will pay for this position at the time of this posting. Compensation will be determined based on the skills, qualifications, and experience of the applicant and the requirements of the position. The company reserves the right to modify this pay range at any time.
EEO Statement
All your information will be kept confidential according to EEO guidelines.
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