Title
Director, Global Social Media
Overview
As Global Social Media Director (reporting to the SVP, Global Brand Advertising, Social Media & Agency Relations), you will set the global vision and operating model for Mastercard’s social channels, building community, elevating creative output, and driving measurable impact for the business.
This role is central to bringing our brand strategy to life on social through bold, culturally relevant storytelling and best‑in‑class community building and management. You will provide strategic counsel and hands‑on leadership, shaping what we say, how we show up, and how we engage, partnering with Global, Regional, and Market teams to build programs that strengthen brand affinity, grow our audience, and differentiate Mastercard as a top global brand.
Responsibilities
- Lead the build and execution of global social strategy to grow and engage Mastercard’s communities across priority platforms, strengthening brand relevance and improving performance through clear channel plans, content strategy, and measurement, effectively managing brand reputation.
- Oversee the development and delivery of social campaigns and always‑on content that can be adapted and scaled globally, ensuring creative consistency and local relevance.
- Lead the global Social Media Center of Excellence, setting standards for channel roles, tone of voice, community management, content approach, and measurement; partner with markets to capture learnings and evolve best practices.
- Manage relationships with social agency partners to deliver strategy, content production, community support, and reporting.
- Manage the in‑house Community Manager and oversee content creation with agency partners and the in‑house studio; provide creative leadership to elevate storytelling and craft across channels.
- Identify platform and cultural opportunities and lead testing (formats, creators, partnerships) to improve relevance, engagement, and community growth.
- Create playbooks, toolkits, and guidelines and share best practices to enable regional and market teams.
- Recommend platform roles and paid/organic approach based on audience insights, performance data, and business priorities.
- Maintain strong relationships with platform and creator ecosystems to stay ahead of emerging trends and opportunities.
- Serve as a social media subject‑matter expert, influencing stakeholders and upskilling teams through POVs, learning sessions, and shared best practices.
- Lead social governance, ensuring audit controls, compliance requirements, and documentation are in place across channels, markets, and partners.
- Manage portions of the social budget, forecasting and tracking spend to ensure campaigns and always‑on programs deliver within allocated budgets.
Qualifications
- First and foremost, you are a nurturing leader & motivator and someone who will be a great example of ‘the Mastercard Way’ and embody your approach to representation, inclusion and fairness.
- 10+ years of strategy experience working on a social team or at a social agency.
- Strong experience leading the social strategy, planning, channel approach, and creating strong/engaging content.
- Proven experience working on social activations for large campaigns.
- Proven experience in managing up, across, and downstream with peers and partners.
- Led complex cross‑functional projects locally and globally.
- Demonstrated success building relationships and delivering results with global, multi‑cultural and remote project teams.
- Proven experience working with creative teams on digital and social platforms (examples of projects encouraged).
- Demonstrated success in initiating and executing social campaigns and creating engaging content.
- Comfortable managing ever‑changing platform landscape while providing clear POV’s and willingness to align / educate / compromise with partners.
- Early adopter and problem solver for digital platforms (comfortable trying new tools and adopting to process improvements).
- Excellent oral and written communication skills including meeting facilitation.
Compensation & Benefits
In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job‑related knowledge, skills, and experience.
Mastercard benefits for full‑time (and certain part‑time) employees generally include:
- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- Flexible spending account and health savings account
- Paid leave (including 16 weeks of new‑parent leave and up to 20 days of bereavement leave)
- 80 hours of Paid Sick and Safe Time
- 25 days of vacation time and 5 personal days (pro‑rated based on date of hire)
- 10 annual paid U.S. observed holidays
- 401(k) with a best‑in‑class company match
- Deferred compensation for eligible roles
- Fitness reimbursement or on‑site fitness facilities
- Eligibility for tuition reimbursement
- And many more.
Mastercard benefits for interns generally include 56 hours of Paid Sick and Safe Time; jury duty leave; and on‑site fitness facilities in some locations.
Equal Opportunity
Mastercard is a merit‑based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach; and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Pay Ranges
Purchase, New York: $174,000 - $286,000 USD
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