Salesforce B2B Marketing Cloud Consultant

Salesforce B2B Marketing Cloud Consultant

Location: Remote supporting EST
Essential Functions

Support the marketing automation migration project (Currently migrating from Hubspot, Iterable to Pardot and Salesforce Marketing Cloud Engagement). This will include but not limited to:
Be the DRI for the Implementation partner on defining the future state requirements
Work with the implementation team on the design and architecture of the future state.
Work with the GTM tech team to understand the dependencies on the CRM (SFDC side) and make sure we are building fields and other customizations to ensure smooth migration of the current state and accommodate future state
Design and manage email campaigns targeting various databases (leads and contacts).
Design and manage automation workflows (in Pardot and Salesforce Marketing Cloud Engagement) and execute highly targeted campaigns including emails, landing pages, nurture streams, validation and decision logics.
Develop lead scoring and nurture streams to drive quality leads to sales and manage the lead flows through Salesforce.com by utilizing marketing automation platforms such as Pardot, Self-service product flow.
Establish lead routing to support Marketing programs in collaboration with marketing, Sales S&O and Sales teams.
Work with designers and developers to create web pages, landing pages, and emails and define A/B testing to optimize performance.
Translate analytics into clear and actionable recommendations to drive qualified traffic and hone-in on revenue-building activity.
Maintain and enrich the quality and integrity of the sales and marketing database.
Ownership and maintenance of our B2B marketing automation platform:
Manage our B2b marketing technology stack including but not limited to our Marketing Automation Platforms (Pardot, Salesforce Marketing Cloud Engagement)
Own the end to end lead flow for the B2b audience across different platforms (SFDC, Marketing automation platform, Self Service Product Portal)
Develop and optimize automated lead scoring programs
Understand SFDC connection and work with stakeholders on any future changes that need to be made on the SFDC side or on the marketing automation platform.
Help architect data structure across SFDC and the marketing automation platform
Oversee user permissions and user management
Monitor IP health / deliverability
Serve as a custodian of the merchant experience, including compliance with data and privacy regulations
Cross functional team partnership to drive automation and efficiency:
Partner with the B2B acquisition, retention team to continuously improve the quality and accuracy of leads received, ensure they have the data in the format they need to execute their campaigns
Design campaign workflows: validation rules, triggers, and alerts
Develop email nurture programs that will help convert leads from MQLs to closed won
Collaborate with QA to drive the right test scenarios and testing success of automations and campaigns
Data optimization including database health and user data clean up
Responsible for the evaluation, execution, and implementation of new technology in partnership with cross-functional stakeholders